Summary
Overview
Work History
Education
Skills
Interests
Timeline
Hi, I’m

Angela Wyatt

Content Marketer
Dallas,TX
Angela Wyatt

Summary

Multifaceted Content Marketer with 8 years of experience writing, creating, and editing a broad range of content. Recognized for mentoring staff in best practices of writing, design, and following brand standards. Proficient in Adobe Creative Suite, HubSpot, and other CMS platforms.

Overview

8
years of professional experience

Work History

Trax Technologies

Content Marketing Manager
09.2022 - Current

Job overview

  • Approved, reviewed, and edited content flowing to website and social.
  • Managed content distribution to all channels.
  • Created and maintained content marketing calendar to schedule creation and delivery deadlines.
  • Conducted regular content audits to identify gaps and redundancies in content.
  • Implemented several SEO content strategies, securing page 1 ranking on SERPs
  • Led strategy and content creation for all inbound and outbound marketing including email, social, slide decks, fact sheet, infographics, and more
  • Designed multiple effective sales enablement materials from concept to final product with input from sales leadership
  • Streamlined functions by developing and implementing processes and task management ticket systems.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.

DSV Air & Sea

Brand Marketing Manager
04.2018 - 09.2022

Job overview

  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in US Market.
  • Ensured consistent adherence to brand standards across all content, encompassing look and feel, voice, and tone.
  • Owned entire process of content creation and graphic design process, from concept to final, including research, strategy, writing, editing, and publication.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, and market data.
  • Optimized email campaigns to increase open and click-through rates for audience of 20,000 subscribers.
  • Improved website visibility through development and implementation of SEO strategies for 30,000 monthly visitors.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Feizy Rugs

Marketing Communications Specialist
03.2017 - 03.2018

Job overview

  • Developed and implemented targeted strategies to reach specific customers via social media, web, and email marketing.
  • Tracked KPIs and completed full analytics of digital campaigns.
  • Created communications and marketing materials to achieve objectives and maintain branding.
  • Interfaced with outside marketing vendors to promote projects, gather cost estimates, and deliver marketing materials for production.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created customized marketing materials to increase product awareness, including sales booklets, flyers, signage, and other printed materials.
  • Collaborated with cross-functional teams to develop and implement market research strategies.

Waco Hippodrome Theatre

Social Media Manager
08.2015 - 06.2017

Job overview

  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed marketing content specifically for social media audience.
  • Designed and implemented social media strategies to align with business goals.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Analyzed and reported social media and online marketing campaign results.
  • Designed, wrote, and distributed weekly email newsletters.
  • Performed routine website updates as needed.

Education

Tarrant County College District
Fort Worth, TX

Associate of Arts from Graphic Communication
05.2016

University Overview

Baylor University
Waco, TX

Bachelor of Science from Sports Medicine
05.2010

University Overview

Skills

  • Copywriting
  • Content Writing
  • Copyediting
  • Content Creation
  • Content Strategy
  • SEO
  • Web & Social Analytics
  • Written and Oral Communication
  • Project Management
  • SME Relationship Building
  • Research
  • Adobe Creative Suite
  • Graphic Design
  • Content Editing
  • Editorial Calendar
  • Content Sourcing

Interests

Goldendoodles

Coffee Shops

Taylor Swift

Creative Writing

Timeline

Content Marketing Manager
Trax Technologies
09.2022 - Current
Brand Marketing Manager
DSV Air & Sea
04.2018 - 09.2022
Marketing Communications Specialist
Feizy Rugs
03.2017 - 03.2018
Social Media Manager
Waco Hippodrome Theatre
08.2015 - 06.2017
Tarrant County College District
Associate of Arts from Graphic Communication
Baylor University
Bachelor of Science from Sports Medicine

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Angela WyattContent Marketer