Laura Starbird
San Jose,CA
Summary
Combining expertise in content marketing and executive support to drive traffic, engagement, and customer retention. Proven track record in managing a remote team while optimizing workflow processes and enhancing productivity. Committed to delivering strategic initiatives that align with organizational goals.
Overview
23
23
years of professional experience
Work History
CONTENT MARKETING MANAGER
AppGrooves Corporation
Sunnyvale, CA
01.2013 - 01.2025
- Demonstrated excellence driving traffic, engagement, and customer retention.
- Utilized marketing and communications skills to drive revenue growth and support organizational mission.
- Facilitated realization of content marketing vision while balancing interests of all stakeholders.
- Managed Editorial Calendar for publishing over 600 articles.
- Managed resources and logistics for remote team of over 20 writers, editors, and data checkers to streamline content production.
- Implemented all guidelines and instructional videos for writing content.
- Upheld high customer service, satisfaction, and retention ratings.
- Uphold high customer service, satisfaction, and retention ratings.
- Designed lucrative media plans for important advertisers.
EXECUTIVE ASSISTANT TO REGIONAL VP
Geoff Brooke
San Jose, CA
01.2002 - 01.2011
- Provided daily support to the Regional Vice President and 2 Division Sales Managers.
- Coordinated onsite and offsite meetings and presentations to facilitate effective communication and information sharing.
- Organized recruiting job fairs, screened candidates, and scheduled interviews to streamline hiring process.
- Researched and prepared materials for presentations, marketing, and training to support team objectives.
- Event planning included researching sites, negotiating terms, booking travel, hotel and catering.
Education
Bachelor of Arts -
University of Missouri
Columbia, MO06-1982
Skills
- Content strategy
- Content creation
- Content optimization
- Content editing
- Content management
- Email marketing
- Customer engagement
- Visual storytelling
- Data analysis
- Project management
- Communication skills
- Team collaboration
- Collaborative writing
- Virtual presentations
- PowerPoint
- Excel
- Time management
- Communication skills
- Editorial strategy
- Content management
Timeline
CONTENT MARKETING MANAGER
AppGrooves Corporation
01.2013 - 01.2025
EXECUTIVE ASSISTANT TO REGIONAL VP
Geoff Brooke
01.2002 - 01.2011
Bachelor of Arts -
University of Missouri