Madison McDonnell
Chicago,IL
Summary
Ambitious, successful, and results-driven communications manager with a demonstrated track record of driving tactical marketing and web management strategies to secure year over year revenue growth and audience engagement.
Overview
7
7
years of professional experience
Work History
Content Marketing Manager
Bostrom
Chicago, IL
04.2022 - 04.2024
- Drive event marketing strategy for four annual conferences through paid social, email marketing campaigns, and web design
- Increase membership recruitment and engagement through prospect-targeted email and both paid and organic social campaigns
- Create day-to-day company communications through press releases, membership newsletters, and event alerts
- Analyze membership and prospect engagement data and present results to client board members and leadership
- Oversee year-over-year marketing growth strategy and development for clients
- Manage internal team and client committees on marketing initiatives and best practices
- Develop overall SEO strategy for client websites through both onsite and offsite practices such as blog writing, link building, keyword analysis, etc.
Link Builder
Freelacer
Chicago, IL
12.2021 - 04.2022
- Build backlinks for high-priority articles to help optimize blog
- Utilize linkbuilding relationships to include contract employers on “Best Software” lists
Content Marketing Specialist
G2
Chicago, IL
02.2020 - 07.2020
- Spearhead task force to help promote the importance of offsite SEO amongst content writers on the team through link building and guest post writing
- Organize 'Twitter Chats' with the social media team for other professionals to engage with one another and debate about top software across industries
- Hold weekly office hours for both content and research teams on how to effectively build relationships with clients and colleagues within the software and tech industries
- Write guest posts for other content creators and link builders
- Increase our Google rank and online presence for top 10 software review pages through link building and regular consulting with technical SEO team - helped increase Google rank for keyword 'CRM software' from 10th result to 7th result
- Organize, assign, and optimize guest posts for content writers on team to help strengthen our internal blog's link diversification
- Build and analyze competitor Google ranks and present in monthly report to present for SEO team; offer insight on SEO strategy based on said reports.
Content Promotion Associate
G2
04.2019 - 02.2020
- Increase our Google rank and online presence for top 10 software review pages through link building and regular consulting with technical SEO team – helped increase Google rank for keyword “CRM software” from 10th result to 7th result
- Organize, assign, and optimize guest posts for content writers on team to help strengthen our internal blog’ s link diversification
- Build and analyze competitor Google ranks and present in monthly report to present for SEO team; offer insight on SEO strategy based on said reports
Online Merchandiser
Sears Holdings Company
Chicago, IL
09.2017 - 03.2019
- Drive top line sales and gross profit by developing merchandising strategies aligned with assortment, inventory, product margin goals, and brand initiatives
- Promote a positive brand experience through strategic digital marketing campaigns within E-mail, Affiliate, Paid Search, and Datafeed marketing channels
- Analyze selling and consumer behavior data to identify areas of opportunity to optimize site navigation, taxonomy, and conversion, then develop strategy and implement action based on enhancing key performance indicators
- Report and present on results of marketing and product initiatives; utilizing the data to make effective promotional decisions.
Education
Bachelor of Arts, Communications -
University of Wisconsin - Madison
01.2017
Skills
- Event Marketing
- Project Management
- Copywriting & Blog Writing
- Web Management
- Graphic Design
- Keyword Analysis
- Paid Social - LinkedIn, Facebook
- Email Marketing and Marketing Automation Platforms
- Google Analytics
- Semrush
- Ahrefs
- WordPress
Timeline
Content Marketing Manager
Bostrom
04.2022 - 04.2024
Link Builder
Freelacer
12.2021 - 04.2022
Content Marketing Specialist
G2
02.2020 - 07.2020
Content Promotion Associate
G2
04.2019 - 02.2020
Online Merchandiser
Sears Holdings Company
09.2017 - 03.2019
Bachelor of Arts, Communications -
University of Wisconsin - Madison