Caleb Guillo
Conversion Copywriter
Nashville,TN
Summary
I write personality-packed conversion copy for business owners who aren’t afraid to stand out from the sea of sameness.
Copy that relies on voice-of-customer data, persuasion techniques and psychology to inspire people to take action. Copy that turns passive onlookers into hungry buyers. Copy that helps people like yourself sell out their launches and thicken their wallets.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Personal Trainer • Senior Trainer
The Set Personal Training Studio
Nashville, TN
07.2020 - 05.2023
- Collaborated with clients to design detailed, tailored workout and nutrition plans
- Worked with various populations, requiring attention-to-detail exercise prescription (diabetics, geriatrics, CHF, etc.)
- Maintained high client retention by developing trusting relationships with an extensive client base of 115+ clients over three years
- Educated current clients (85+), helping them meet and exceed personal goals
- Surpassed goals set by management; cultivated a best-practices approach currently taught to new employees
- As senior-most trainer, I had on-boarded and trained 11 personnel
- Created, organized, and implemented trainer and client schedules each week, consisting of over 85+ clients
Retail Associate
Bread And Butter Bakery
Chattanooga, TN
08.2019 - 03.2020
- Negotiated workflow of department and daily tasks to deliver excellent customer experiences
- Improved time management and organizational skills by overseeing multiple orders (50+ per day) and ensuring output was of the highest quality
- Upsold orders to drive revenue for bakery (over $1,000+ increase each month in revenue)
- Demonstrated exceptional customer service.
- Maintained current knowledge of menu items, ingredients and special order products for sale in bakery.
Physical Therapist Aide
EXOS
Memphis, TN
07.2018 - 08.2019
- Demonstrated excellent working knowledge of treatments and techniques to assist patients (100+) in their rehabilitation.
- Maintained care continuity through multidisciplinary teamwork and collaboration.
- Followed all HIPAA rules and regulations regarding patient confidentiality.
- Educated patients and family members regarding diagnosis, injury prevention, and therapeutic treatments.
- Completed passive and active manual therapy techniques to help patients manage pain and related symptoms.
- Smoothly assisted, positioned, and secured patients at therapy devices to support safe treatment protocols.
Education
Bachelor of Science - Exercise Science
Harding University
Searcy, AR 08.2013 - 05.2018
Skills
Conversion Copywriting
Certification
National Academy of Sports Medicine (NASM) June 2020- Present
Additional Information
- I've gone through countless hours of rigorous training with conversion copywriter powerhouse Joanna Wiebe. Joanna is not only the founder of Copyhackers, but also the woman who pioneered and invented the concept of Conversion Copywriting.
- I've also done copywriter extraordinaires Abi Prendergast's & Mary Blackiston's flagship program The Nomad Copywriter. In their program I was taught:
+ The most effective way to get copy written for you through the use of AIDA.
+ When to use features to sell a product…and when to use benefits.
+ How to write copy that makes your prospects want to read every. single. word.
+ How the “barstool test” can help you determine if your copy is conversational enough.
+ Facebook ads.
+ Copy audits.
+ Email campaigns.
- I've gone through the Writers.Work University which is a place for writers to receive training materials to become better writers and learn how to be freelance writers.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Personal Trainer • Senior Trainer
The Set Personal Training Studio
07.2020 - 05.2023
Retail Associate
Bread And Butter Bakery
08.2019 - 03.2020
Physical Therapist Aide
EXOS
07.2018 - 08.2019
Bachelor of Science - Exercise Science
Harding University
08.2013 - 05.2018
National Academy of Sports Medicine (NASM) June 2020- Present
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