CALEB WALL
Nampa,ID
Summary
Sales and Marketing Manager with a strong background in automotive retail. Specializes in driving vehicle and parts sales through targeted digital advertising, optimizing marketing ROI with competitive analysis, and maintaining operational efficiency through effective inventory management.
Overview
22
22
years of professional experience
Work History
SALES AND MARKETING MANAGER
Dealership / Company Name
City, ID
09.2010 - Current
- Boost vehicle and parts sales revenue by designing and executing target-market digital advertising strategies.
- Managed multi-channel promotional campaigns, enhancing dealership's digital and print brand presence.
- Optimized marketing department ROI by evaluating profit and loss projections and analyzing local demographic trends and competitive market data.
- Consulted with customers to identify vehicular needs and structure pricing plans, exceeding monthly volume targets.
- Monitored inventory levels to ensure accuracy and availability of stock., handle complex payment processing, and oversee administrative recordkeeping systems for maximum operational efficiency.
STORE MANAGER
Company Name
City, ID
06.2007 - 09.2010
- Managed daily business and showroom operations, implementing process improvements that enhanced team productivity and streamlined workflows.
- Partnered closely with senior executives to develop organizational KPIs, construct operational dashboards, and audit team performance.
- Mentored, trained, and audited performance expectations for entry-level sales associates, serving as a regional leadership trainer for incoming store managers.
- Executed local marketing initiatives and promotional plans that successfully generated new revenue streams and increased customer engagement.
DEALERSHIP ACCOUNTS MANAGER / TIRE TECHNICIAN
Company Name
City, ID
06.2004 - 06.2007
- Managed regional dealership B2B accounts, fostering long-term partnerships with local automotive service and repair providers.
- Oversaw automotive service inventory control and stock replenishment, ensuring timely product supply to service partners.
- Managed client accounts and developed strong relationships with key stakeholders.
- Coordinated monthly financial reports and ensured timely submission to management.
- Oversaw budget preparation and monitored expenditures for various projects.
Education
Associate of Science - Marketing
Southern New Hampshire University
08-2020
Undergraduate Coursework - International Business & Relations
Boise State University
01-2000
Skills
- Customer Relationship Management (CRM)
- Marketing funnels
- Pricing optimization
- Market Analysis
- KPI dashboards
- B2B management
- Inventory management
- Team leadership
- Compliance support
Timeline
SALES AND MARKETING MANAGER
Dealership / Company Name
09.2010 - Current
STORE MANAGER
Company Name
06.2007 - 09.2010
DEALERSHIP ACCOUNTS MANAGER / TIRE TECHNICIAN
Company Name
06.2004 - 06.2007
Associate of Science - Marketing
Southern New Hampshire University
Undergraduate Coursework - International Business & Relations
Boise State University