Emily Fabri
Brooklyn,NY
Summary
Dedicated Cannabis Industry and Hospitality Specialist Professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges in high volume environments to best enhance the organizational brand. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Marketing Manager & Sales Manager
MetroBud
New York, NY
04.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Head of sales team working directly with customers to ensure the best products for their needs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies. Both for online and in-person orders.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Yoga Instructor and Mindfulness Coach
High Yoga NYC
New York, NY
02.2023 - Current
- Founder of HIGH YOGA NYC
- Held over 150+ classes and events in person
- Maintained positive relationships with class members through personalized and knowledgeable service.
- Improved students'' overall well-being through meditation and mindfulness practices in each class session.
- Emphasized inclusivity in class design, accommodating a diverse range of ages, fitness levels, and abilities through modifications and variations on postures.
Lead Educator and Brand Activation Spectialist
HighGarden
New York, NY
04.2022 - Current
- Ensured guests had an elevated and enjoyable experience through personalized interactions and comprehensive knowledge-sharing.
- Successfully managed large-scale parties of up to 300 attendees, ensuring smooth operations and an exceptional cannabis bar experience.
- Leveraged 8 years of bar industry experience to seamlessly transition into the cannabis hospitality sector.
- Demonstrated strong shift-taking skills, ensuring efficient service and team coordination in high-pressure environments.
- Maintained a welcoming and inclusive atmosphere, fostering a positive and memorable experience for all guests.
- Worked collaboratively with team members and partners to create cohesive and successful events.
- Contributed to a supportive and dynamic work environment, promoting team morale and effective communication.
Lead Budtender
Feel Good
New York, NY
05.2022 - 12.2023
- Enhanced customer satisfaction by providing thorough product knowledge and personalized recommendations.
- Stayed up-to-date on industry trends and regulations, enabling informed recommendations to both customers and management.
- Participated in community outreach events representing the dispensary positively within local communities.
- Implemented efficient cash handling procedures, maintaining accurate financial records and minimizing discrepancies.
- Maintained a clean and organized retail space, contributing to a positive shopping experience for customers.
- Increased daily sales through upselling techniques and effective communication of product benefits.
Bartender and Events/Hospitality Manager
Freelance
New York, NY
06.2020 - 04.2022
- Served high customer volumes during special events, nights, and weekends.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
- Reduced wait times for drinks by efficiently managing the bar area and prioritizing orders.
- Assisted with staff training, sharing expertise in bartending techniques and customer service best practices.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
Head Server
Jekyll And Hyde Taphouse And Grill
New York, NY
04.2017 - 03.2020
- Maintained a clean, safe, and welcoming environment through regular monitoring of dining areas and server stations.
- Increased restaurant revenue by upselling menu items and promoting daily specials.
- Monitored staff performance regularly, providing constructive feedback for continuous improvement in their roles as servers.
- Trained new servers to uphold company standards in customer service, food handling, and overall professionalism.
- Resolved guest complaints, addressing issues promptly to foster a positive dining experience.
- Trained staff members on use of POS system.
- Handled high-pressure situations with poise, ensuring a positive experience for both staff and customers.
Education
Yoga, Mindfulness, Nutrition, Business of Yoga
My Vinasya Practice
Online06.2022
Cannabis
THC University
Online02.2021
Skills
- Social Media Marketing
- Customer Relationship Management (CRM)
- Project Management
- Customer Retention Strategies
- Customer Buying Habits
- Team Recruiting and Hiring
- Staff Monitoring
- Microsoft Office
- Promotional Events
- Creative and Innovative
- Relationship Building
Accomplishments
- Opened High Yoga NYC a cannabis wellness and education brand focused on conscious consumption,mindful breath and movement.
- Hosted 150+ High Yoga NYC classes and events in under 2 years with press features in Pop Sugar Wellness & CBS NEWS
- Managed and educated at 75+ events with High Garden.
- Education and brand ambassador with Tribe Tokes
- Supervised team of 10+ staff members.
- Educator and Leader for 5+ years in cannabis
Timeline
Marketing Manager & Sales Manager
MetroBud
04.2023 - Current
Yoga Instructor and Mindfulness Coach
High Yoga NYC
02.2023 - Current
Lead Budtender
Feel Good
05.2022 - 12.2023
Lead Educator and Brand Activation Spectialist
HighGarden
04.2022 - Current
Bartender and Events/Hospitality Manager
Freelance
06.2020 - 04.2022
Head Server
Jekyll And Hyde Taphouse And Grill
04.2017 - 03.2020
Yoga, Mindfulness, Nutrition, Business of Yoga
My Vinasya Practice
Cannabis
THC University