Summary
Overview
Work History
Education
Skills
Timeline
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Cali Everts

Chandler,AZ

Summary

Dynamic and results-driven Operations Leader with over six years of experience in driving revenue growth, optimizing processes, and managing multi-location teams across diverse markets. Adept at building operational systems from the ground up, leading cross-functional teams, and fostering sustainable business growth. Thrives in fast-paced, startup environments while delivering innovative solutions, scalable systems, and exceptional client experiences.

Overview

6
6
years of professional experience

Work History

Director of Operations

Hi, Skin
07.2020 - Current
  • Developed and implemented all SOPs and operational systems, driving growth to nine studios across four states, with two additional locations launching this year in DC and NV.
  • Spearheaded membership sales programs, achieving consistent increases in recurring revenue and customer retention rates.
  • Directed market expansion efforts, including research, setup, and training, ensuring seamless launches in new territories.
  • Managed all aspects of multi-state compliance, including tax, labor, and specialty licensing, achieving 100% adherence without external legal support.
  • Introduced and maintained KPI reporting structures, enabling data-driven decision-making and ongoing performance improvements.
  • Partnered with the CFO to create revenue projections, optimize labor productivity, and reconcile P&L statements.
  • Mentored and developed Market Leaders and Studio Management, preparing them for leadership roles and operational ownership.

Operations Manager

Modern Acupuncture
12.2018 - 07.2020
  • Oversaw operations for three locations across two states, managing payroll, supply chain, and clinic metrics to enhance efficiency and profitability
  • Designed and implemented performance improvement plans, resulting in measurable increases in revenue and operational effectiveness
  • Recruited and trained Zen Advisors, elevating customer service standards and fostering team retention

Education

Some College (No Degree) - Business Administration And Management

Saddleback College
Mission Viejo, CA

Skills

  • Operational Leadership: Developing SOPs, ensuring multi-state compliance, and leading cross-functional teams to achieve operational excellence
  • Strategic Growth: Driving revenue through market expansion, innovative membership sales programs, and data-driven decision-making
  • HR Optimization: Streamlining payroll processes, optimizing benefits programs, and ensuring compliance with labor laws
  • Financial Expertise: Crafting revenue projections, reconciling P&L statements, and establishing KPI reporting frameworks
  • Team Leadership: Coaching leaders, implementing employee retention strategies, and fostering high-performing teams across multiple locations
  • Client Retention Strategies: Designing customer engagement initiatives to improve retention rates and enhance satisfaction

Timeline

Director of Operations

Hi, Skin
07.2020 - Current

Operations Manager

Modern Acupuncture
12.2018 - 07.2020

Some College (No Degree) - Business Administration And Management

Saddleback College

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Cali Everts