Summary
Overview
Work History
Education
Skills
Timeline
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Calin Dixon

New York

Summary

An ambitious self starter with a creative mindset and strong work ethic aspiring to develop her professional marketing career using her own unique strengths and skills to navigate the industry.

Overview

5
5
years of professional experience

Work History

Marketing and Communications Coordinator

Davis+Gilbert Law
02.2023 - Current
  • Executed digital marketing initiatives—including email campaigns, website updates, and social content—to strengthen brand visibility and client engagement.
  • Oversaw marketing projects from planning to delivery using project management tools, ensuring alignment with deadlines and business objectives.
  • Collaborated with event teams to develop marketing strategies for firm-hosted and industry events, increasing attendance and strengthening client relationships.
  • Wrote and edited press releases, internal announcements, newsletters, and web content to maintain a consistent and professional brand voice.
  • Compiled and analyzed monthly marketing performance data from CRM and internal tools, delivering actionable insights to senior leadership.
  • Designed and implemented direct mail campaigns, managing creative format, deployment timing, and targeted audience segmentation.
  • Maintained the firm’s global CRM system (ContactEase), supporting partner and associate outreach, business development, and event follow-ups.
  • Worked closely with attorneys to elevate individual and firmwide brand presence—resulting in increased media exposure, client engagement, and referral opportunities.

Marketing Specialist

KB Medical Group
12.2021 - 01.2023
  • Designed and launched the company’s website, creating a unified brand presence across digital platforms.
  • Created and managed targeted Google Ads campaigns—improving click-through rates and conversions through strategic segmentation and performance analysis.
  • Developed and executed multi-channel marketing efforts, including email campaigns, social media content, and digital advertising, resulting in increased brand awareness and lead generation.
  • Researched industry trends and competitor strategies to inform messaging and campaign development within the medical device market.
  • Partnered with sales, engineering, and product teams to support new product launches and ensure consistent brand messaging across departments.

Fashion & Celebrity PR Internship

Chic Little Devil PR Styling House - Fashion & Celebrity PR
10.2020 - 12.2021
  • Managed daily content updates and performance tracking for brand social media accounts (45K+ followers), driving consistent growth and engagement.
  • Created marketing decks, visual assets, and competitive analysis to support brand pitches and campaign planning.
  • Drafted press releases and coordinated outreach to media outlets, securing coverage that aligned with brand positioning.
  • Organized and executed showroom events and fashion marketing activations to drive brand visibility and influencer engagement.
  • Supported celebrity styling efforts for red carpet events, editorial shoots, and brand campaigns, reinforcing high-profile brand association.

Education

Bachelor of Science - Communications

University of California, Santa Barbara
Santa Barbara, CA
07.2019

Skills

  • Exceptional Written & Verbal communication
  • Google ads management
  • Wordpress management
  • Search Engine Optimization
  • Keyword Research
  • Computer Proficiency
  • Marketing Analytics
  • Market Research Expertise
  • Industry Trends Analysis
  • Data and Trend Forecasting
  • Industry & Competitor Pricing Analysis
  • Promotional Marketing and Advertising
  • Consistent Brand Messaging
  • Audience Engagement Analysis
  • Customer Demographics
  • Pricing Analysis
  • Developing Marketing Campaigns
  • Evaluation of Marketing Campaigns
  • Monitoring Data Quality
  • Creative Direction
  • Social Media Content Writing
  • Social Media Digital Marketing
  • Social Media Platforms
  • Social Media Engagement
  • Copywriting
  • Blog Posts
  • Global Marketing
  • Trade show Events Networking

Timeline

Marketing and Communications Coordinator

Davis+Gilbert Law
02.2023 - Current

Marketing Specialist

KB Medical Group
12.2021 - 01.2023

Fashion & Celebrity PR Internship

Chic Little Devil PR Styling House - Fashion & Celebrity PR
10.2020 - 12.2021

Bachelor of Science - Communications

University of California, Santa Barbara