Calin Dixon
New York
Summary
An ambitious self starter with a creative mindset and strong work ethic aspiring to develop her professional marketing career using her own unique strengths and skills to navigate the industry.
Overview
5
5
years of professional experience
Work History
Marketing and Communications Coordinator
Davis+Gilbert Law
02.2023 - Current
- Executed digital marketing initiatives—including email campaigns, website updates, and social content—to strengthen brand visibility and client engagement.
- Oversaw marketing projects from planning to delivery using project management tools, ensuring alignment with deadlines and business objectives.
- Collaborated with event teams to develop marketing strategies for firm-hosted and industry events, increasing attendance and strengthening client relationships.
- Wrote and edited press releases, internal announcements, newsletters, and web content to maintain a consistent and professional brand voice.
- Compiled and analyzed monthly marketing performance data from CRM and internal tools, delivering actionable insights to senior leadership.
- Designed and implemented direct mail campaigns, managing creative format, deployment timing, and targeted audience segmentation.
- Maintained the firm’s global CRM system (ContactEase), supporting partner and associate outreach, business development, and event follow-ups.
- Worked closely with attorneys to elevate individual and firmwide brand presence—resulting in increased media exposure, client engagement, and referral opportunities.
Marketing Specialist
KB Medical Group
12.2021 - 01.2023
- Designed and launched the company’s website, creating a unified brand presence across digital platforms.
- Created and managed targeted Google Ads campaigns—improving click-through rates and conversions through strategic segmentation and performance analysis.
- Developed and executed multi-channel marketing efforts, including email campaigns, social media content, and digital advertising, resulting in increased brand awareness and lead generation.
- Researched industry trends and competitor strategies to inform messaging and campaign development within the medical device market.
- Partnered with sales, engineering, and product teams to support new product launches and ensure consistent brand messaging across departments.
Fashion & Celebrity PR Internship
Chic Little Devil PR Styling House - Fashion & Celebrity PR
10.2020 - 12.2021
- Managed daily content updates and performance tracking for brand social media accounts (45K+ followers), driving consistent growth and engagement.
- Created marketing decks, visual assets, and competitive analysis to support brand pitches and campaign planning.
- Drafted press releases and coordinated outreach to media outlets, securing coverage that aligned with brand positioning.
- Organized and executed showroom events and fashion marketing activations to drive brand visibility and influencer engagement.
- Supported celebrity styling efforts for red carpet events, editorial shoots, and brand campaigns, reinforcing high-profile brand association.
Education
Bachelor of Science - Communications
University of California, Santa Barbara
Santa Barbara, CA07.2019
Skills
- Exceptional Written & Verbal communication
- Google ads management
- Wordpress management
- Search Engine Optimization
- Keyword Research
- Computer Proficiency
- Marketing Analytics
- Market Research Expertise
- Industry Trends Analysis
- Data and Trend Forecasting
- Industry & Competitor Pricing Analysis
- Promotional Marketing and Advertising
- Consistent Brand Messaging
- Audience Engagement Analysis
- Customer Demographics
- Pricing Analysis
- Developing Marketing Campaigns
- Evaluation of Marketing Campaigns
- Monitoring Data Quality
- Creative Direction
- Social Media Content Writing
- Social Media Digital Marketing
- Social Media Platforms
- Social Media Engagement
- Copywriting
- Blog Posts
- Global Marketing
- Trade show Events Networking
Timeline
Marketing and Communications Coordinator
Davis+Gilbert Law
02.2023 - Current
Marketing Specialist
KB Medical Group
12.2021 - 01.2023
Fashion & Celebrity PR Internship
Chic Little Devil PR Styling House - Fashion & Celebrity PR
10.2020 - 12.2021
Bachelor of Science - Communications
University of California, Santa Barbara
Similar Profiles
Jordan HebertJordan Hebert
Litigation Paralegal at Law Office of Jerry V. Hernandez, PC, of Counsel - The Davis Law FirmLitigation Paralegal at Law Office of Jerry V. Hernandez, PC, of Counsel - The Davis Law Firm
Lyndsy NoellLyndsy Noell
Paralegal Intern at Davis & Davis Attorneys at LawParalegal Intern at Davis & Davis Attorneys at Law
Olivia FearsOlivia Fears
Intern at Schroder Davis Law FirmIntern at Schroder Davis Law Firm
Jennifer JoklJennifer Jokl
Sr. Analyst Loyalty Cobrand Acquisitions at JetBlueSr. Analyst Loyalty Cobrand Acquisitions at JetBlue
Joseph RoszakJoseph Roszak
Senior Design Consultant at The Home DepotSenior Design Consultant at The Home Depot