An ambitious self starter with a creative mindset and strong work ethic aspiring to develop her professional marketing career using her own unique strengths and skills to navigate the industry.
Overview
5
5
years of professional experience
Work History
Marketing and Communications Coordinator
Davis+Gilbert Law
02.2023 - Current
Executed digital marketing initiatives—including email campaigns, website updates, and social content—to strengthen brand visibility and client engagement.
Oversaw marketing projects from planning to delivery using project management tools, ensuring alignment with deadlines and business objectives.
Collaborated with event teams to develop marketing strategies for firm-hosted and industry events, increasing attendance and strengthening client relationships.
Wrote and edited press releases, internal announcements, newsletters, and web content to maintain a consistent and professional brand voice.
Compiled and analyzed monthly marketing performance data from CRM and internal tools, delivering actionable insights to senior leadership.
Designed and implemented direct mail campaigns, managing creative format, deployment timing, and targeted audience segmentation.
Maintained the firm’s global CRM system (ContactEase), supporting partner and associate outreach, business development, and event follow-ups.
Worked closely with attorneys to elevate individual and firmwide brand presence—resulting in increased media exposure, client engagement, and referral opportunities.
Marketing Specialist
KB Medical Group
12.2021 - 01.2023
Designed and launched the company’s website, creating a unified brand presence across digital platforms.
Created and managed targeted Google Ads campaigns—improving click-through rates and conversions through strategic segmentation and performance analysis.
Developed and executed multi-channel marketing efforts, including email campaigns, social media content, and digital advertising, resulting in increased brand awareness and lead generation.
Researched industry trends and competitor strategies to inform messaging and campaign development within the medical device market.
Partnered with sales, engineering, and product teams to support new product launches and ensure consistent brand messaging across departments.
Fashion & Celebrity PR Internship
Chic Little Devil PR Styling House - Fashion & Celebrity PR
10.2020 - 12.2021
Managed daily content updates and performance tracking for brand social media accounts (45K+ followers), driving consistent growth and engagement.
Created marketing decks, visual assets, and competitive analysis to support brand pitches and campaign planning.
Drafted press releases and coordinated outreach to media outlets, securing coverage that aligned with brand positioning.
Organized and executed showroom events and fashion marketing activations to drive brand visibility and influencer engagement.
Supported celebrity styling efforts for red carpet events, editorial shoots, and brand campaigns, reinforcing high-profile brand association.
Education
Bachelor of Science - Communications
University of California, Santa Barbara
Santa Barbara, CA
07.2019
Skills
Exceptional Written & Verbal communication
Google ads management
Wordpress management
Search Engine Optimization
Keyword Research
Computer Proficiency
Marketing Analytics
Market Research Expertise
Industry Trends Analysis
Data and Trend Forecasting
Industry & Competitor Pricing Analysis
Promotional Marketing and Advertising
Consistent Brand Messaging
Audience Engagement Analysis
Customer Demographics
Pricing Analysis
Developing Marketing Campaigns
Evaluation of Marketing Campaigns
Monitoring Data Quality
Creative Direction
Social Media Content Writing
Social Media Digital Marketing
Social Media Platforms
Social Media Engagement
Copywriting
Blog Posts
Global Marketing
Trade show Events Networking
Timeline
Marketing and Communications Coordinator
Davis+Gilbert Law
02.2023 - Current
Marketing Specialist
KB Medical Group
12.2021 - 01.2023
Fashion & Celebrity PR Internship
Chic Little Devil PR Styling House - Fashion & Celebrity PR
Litigation Paralegal at Law Office of Jerry V. Hernandez, PC, of Counsel - The Davis Law FirmLitigation Paralegal at Law Office of Jerry V. Hernandez, PC, of Counsel - The Davis Law Firm