Summary
Overview
Work History
Education
Skills
Hobbies
Languages
Timeline
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Calixto Armas

Calixto Armas

Boston,TX

Summary

Dedicated sales and marketing professional with proven success in exceeding goals, retaining customers, and maintaining a strong reputation for customer satisfaction. Decisive leader with over 20 years of experience driving company growth through creative and innovative marketing strategies. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.

Overview

23
23
years of professional experience

Work History

Marketing Manager

Wabusi Llc
03.2023 - Current
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Developed and implemented marketing strategies for clients to use for launches, rebranding campaigns, and promotions.
  • Created new brand messaging, collateral materials, customer events, promotional strategies, and product commercialization for clients.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Boosted brand awareness 35% and generated leads while managing internal and external marketing campaigns and programs.
  • Developed innovative marketing campaigns to increase engagement with the target demographic and drive brand exposure.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.

Marketing Manager - Partner

Wikot Cce
05.2021 - 01.2023
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral for different client strategies.
  • Executed comprehensive marketing plans for clients that consistently achieved targets for increased metrics.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Director of Sales and Marketing

Concretubo S.A.
06.2006 - 11.2020
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Analyzed sales and marketing data for improved strategies.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Utilized CRM software to track sales progression and communicate project needs.
  • Built relationships with customers and the community to establish long-term business growth.
  • Increased sales volume and expanded product line to new retailers.

Marketing and Brand Manager

Ambev Brahma
05.2000 - 05.2006
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Spearheaded strategic brand plans for multiple product lines to increase market share by 5% and brand awareness by 14%.
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched and identified new opportunities for product and brand development.
  • Created and managed social media campaigns to increase brand engagement.
  • Developed product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Education

Bachelor of Arts - International Business & Management

Eckerd College
St. Petersburg, FL

MBA - General Management

I.E.P. Instituto Europeo De Postgrado
Madrid, Spain

Skills

  • Customer Buying Habits
  • AdWords Strategies
  • Social Media Strategy
  • Strategic Planning
  • New Business Opportunities
  • Google AdWords
  • Sales Team Leadership
  • Trend Analysis
  • Business Development
  • Negotiation

Hobbies

I enjoy golf, padel, and cycling, finding pleasure in outdoor activities that keep me active and engaged.

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Marketing Manager

Wabusi Llc
03.2023 - Current

Marketing Manager - Partner

Wikot Cce
05.2021 - 01.2023

Director of Sales and Marketing

Concretubo S.A.
06.2006 - 11.2020

Marketing and Brand Manager

Ambev Brahma
05.2000 - 05.2006

Bachelor of Arts - International Business & Management

Eckerd College

MBA - General Management

I.E.P. Instituto Europeo De Postgrado

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Calixto Armas