Summary
Overview
Work History
Education
Skills
Timeline
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Callie Geurts

Salt Lake City

Summary

Dynamic Sales and Events Manager with a proven track record at Ulta Beauty Inc., adept at driving brand promotion and sales growth through innovative marketing campaigns. Recognized for exceptional problem-solving and teamwork skills, successfully coordinating cross-functional teams and establishing strong industry relationships to enhance brand credibility and market reach. Diligent, with a strong background in planning and executing successful events. Demonstrated ability to manage high-profile campaigns and foster client relationships. Proven expertise in strategic planning and team coordination.

Overview

11
11
years of professional experience

Work History

Sales and Events Manager

Ulta Beauty Inc.
01.2023 - Current
  • Developed comprehensive event marketing plans, incorporating traditional advertising methods alongside innovative digital tactics to achieve desired results.
  • Built strong relationships with key industry influencers, increasing brand awareness and credibility in the market.
  • Coordinated cross-functional teams to ensure seamless collaboration in event planning and execution.
  • Conducted thorough competitor analyses to identify gaps in the market and capitalize on emerging trends within the industry.
  • Drove sales growth with strategic partnerships that expanded the company's reach within target markets.
  • Managed administrative logistics of events planning, event booking, and event promotions.

Afternoon Tea Event Coordinator

The Grand America Hotel
01.2021 - 01.2023
  • Coordinated schedules and timelines for events.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Managed event logistics and operations.
  • Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
  • Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Brainstormed and implemented creative event concepts and themes.
  • Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.

Fragrance Counter Manager

Nordstrom
11.2017 - 01.2021
  • Generated repeat business through proactive relationship building with clients, including maintaining a client book for personalized outreach.
  • Collaborated with store management to execute promotional events and achieve sales targets.
  • Analyzed sales performance data to identify opportunities for improvement in product offerings or marketing strategies.
  • Ensured accurate tracking of sales performance metrics for individual team members' growth and development plans.
  • Increased customer satisfaction by providing personalized fragrance consultations and recommendations.
  • Fostered a positive work environment that encouraged teamwork, collaboration, and dedication to achieving shared goals.

Legal Assistant

Wall & Wall Attorneys
05.2014 - 11.2017
  • Maintained strict confidentiality, protecting sensitive client information as required by legal ethics and regulations.
  • Handled office scheduling and made notes for deadlines, motions, and other important dates.
  • Improved communication between attorneys and clients by scheduling meetings, providing status updates, and relaying critical information promptly.
  • Increased client satisfaction by efficiently managing case files and promptly addressing inquiries.
  • Managed high-volume workload while maintaining strict attention to detail on every task such as drafting pleadings or summarizing depositions accurately.
  • Handled billing tasks efficiently and accurately, ensuring smooth financial operations for the legal team.

Education

Associate of Arts - Business

University of Utah
Salt Lake City, UT
05-2016

Skills

  • Teamwork and collaboration
  • Problem-solving
  • Brand promotion
  • Marketing campaigns
  • Attention to detail
  • Problem-solving abilities
  • Multitasking
  • Reliability
  • Excellent communication

Timeline

Sales and Events Manager

Ulta Beauty Inc.
01.2023 - Current

Afternoon Tea Event Coordinator

The Grand America Hotel
01.2021 - 01.2023

Fragrance Counter Manager

Nordstrom
11.2017 - 01.2021

Legal Assistant

Wall & Wall Attorneys
05.2014 - 11.2017

Associate of Arts - Business

University of Utah

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Callie Geurts