Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Calvin Caldwell

Experienced Sales Professional (Key Account Manager)
Ladson,SC

Summary

Effectively promote products and increase revenue by connecting with customers and recommending target offerings. Organized, adaptable and knowledgeable about preparing displays, merchandising shelves and assisting customers. Drive customer loyalty by providing friendly and skilled support.

Overview

4
4
years of post-secondary education
6
6
years of professional experience

Work History

Key Account Manager

PepsiCo
Charleston, SC
02.2018 - Current
  • Strategically increased volume, revenue, and marginal contribution in key assigned accounts each year by utilizing fact-based selling methods in over 100 grocery accounts (currently +77% volume, +63% in MC dollars, +69% Net Revenue versus prior year.)
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Elevated account management by predicting potential competitive threats and outlining proactive solutions.
  • Activated local and national marketplace initiatives and promotions to build brand development and maximize brand performance

Merchandising Supervisor

PepsiCo
Jacksonville, FL
10.2016 - 01.2018
  • Managed strategic priorities to define clear go-to-market strategies across all accounts to maximize productivity and increased retention by 40% versus prior year.
  • Managed a team of 30 sales development representatives across Jacksonville metro area - created "Most Valuable Merchandiser" program and was able to get 12 reps promoted.
  • Earned “Top Gun’ recognition for outperforming all metrics in 2017 across over 50 managers in the market.
  • Partnered with sales representatives and managers to coordinate delivery and merchandising schedule.

Sales Trainee

PepsiCo
Anderson, SC
06.2015 - 09.2016
  • Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
  • Informed customers of promotions to increase sales productivity and volume.
  • Opened new merchandise and stocked sales floor racks and shelves.
  • Maintained optimal financial controls by following loss prevention procedures and protecting cash assets.

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Lenoir-Rhyne University
Hickory, NC
09.2011 - 05.2015

Skills

    Relationship Selling

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Accomplishments

    Pepsi Jacksonville 2017 'Best of the Best' Award

Affiliations

Carolina's Campus Recruiting Coordinator

Timeline

Key Account Manager

PepsiCo
02.2018 - Current

Merchandising Supervisor

PepsiCo
10.2016 - 01.2018

Sales Trainee

PepsiCo
06.2015 - 09.2016

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Lenoir-Rhyne University
09.2011 - 05.2015

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Calvin CaldwellExperienced Sales Professional (Key Account Manager)