Calvin Watson
Salt Lake City
Summary
Results-driven SEO manager with proven backgrounds in management, writing, and editing. Adept at evaluating performance, identifying areas for improvement, and providing quantitative data-driven solutions for growing SaaS companies.
Overview
5
5
years of professional experience
Work History
SEO Content Manager
Ampry
10.2019 - 03.2024
- Managed a 3-5 person team overseeing 15 accounts by planning content clusters and implementing effective content strategies, treating user experiences with focused analysis and bringing our accounts closer to their target audiences
- Lead on-page SEO team as writer, editor, and analyst through the entire process: keyword research with SERPs and Ahrefs, KPI tracking, editorial calendar management, optimizations, publishing, and link building
- Developed SaaS-friendly process improvements for AI-generated content, efficiently creating over 100 articles for veteran and government benefits clients in 2 months
- Wrote and edited an ecommerce playbook to help growing companies self-train on conversion rate optimization and other marketing strategies
- Edited ~1000 articles over 5 years for both content and SEO performance, boosting their keyword performance on SERPs with research-backed support.
Copywriter
The Listening Ear Project
08.2020 - 02.2021
- Inspired B2C growth with focused edits of 60 social media captions for Katie Cheesman's TLEP
- Increased digital brand clarity by editing adaptable content for Instagram and the company blog
- Discovered professional growth opportunities and quickly earned supervisor's full confidence.
Social Media Director
Leading Edge Magazine
07.2019 - 12.2020
- Managed 16 articles for college magazine's blog site across 2 publications
- Created a regular Facebook posting schedule and organized a responsible hiring process
Education
Bachelor of Arts - Communication Studies
Brigham Young University
Provo, Utah12.2021
Skills
- Management
- On-site SEO Testing and Design
- Proofreading
- B2B Content Strategy
- Journalism
- French (semi-professional)
- Content Editing & Development
- Project Management
Additional Information
Ahrefs, ChatGPT, Claude, ClickUp, Google Sheets, MarketMuse, Microsoft Office, Slack, WordPress
Accomplishments
- Ampry Sales Playbook, an ebook that simplified client onboarding, taught product sales advice for different events and target audiences, and increased clients' revenue.
- "3 Ways to Know You're Succeeding," March 2022, spirituality and mental health publication.
- Portfolio link: https://docs.google.com/document/d/1TqzNiTLkuS5XdQgn0KHec3KQVao5tTNesuioyrgLHmE/edit#heading=h.nxkg1egh8bmm
- Connect on LinkedIn: https://www.linkedin.com/in/calvin-watson-1109b858/
Timeline
Copywriter
The Listening Ear Project
08.2020 - 02.2021
SEO Content Manager
Ampry
10.2019 - 03.2024
Social Media Director
Leading Edge Magazine
07.2019 - 12.2020
Bachelor of Arts - Communication Studies
Brigham Young University
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