Casey Tatman
Scappoose
Summary
Content Manager with 6 years of experience implementing SEO-driven strategies by combining research, creativity, and data analysis while managing cross-functional writing teams.
Overview
6
6
years of professional experience
Work History
SEO Content Manager
Effective Web Solutions
03.2021 - 07.2025
- Led and mentored a team of 3 to 5 writers while owning content strategy across multiple client websites, ensuring consistency, quality, and alignment with SEO best practices.
- Conducted in-depth keyword, performance, and competitor research to guide content direction, topic prioritization, and optimization opportunities.
- Collaborated closely with web developers, Google Maps specialists, account managers, and social media teams to coordinate content creation, site launches, and ongoing SEO initiatives.
- Designed and implemented scalable content processes to improve efficiency, maintain industry standards, and adapt to evolving SEO requirements.
Content Writer
Effective Web Solutions
03.2019 - 03.2021
- Created SEO-optimized blogs and landing pages for clients across a wide range of industries, balancing search intent with brand voice and usability.
- Applied keyword research and on-page optimization techniques to improve organic visibility and content performance.
- Coordinated with team members to support content updates, revisions, and site builds.
- Built, formatted, and styled pages in WordPress while meeting deadlines and managing client feedback cycles.
Education
Associates Degree -
Clark College
Skills
- SEO-driven content planning and execution
- Keyword research, search intent analysis, and topic mapping
- On-page optimization and content refresh strategies
- Competitor and SERP analysis
- Editorial planning and workflow optimization
- Content briefs, outlines, and style guidelines
Content Strategy and SEO
Content Production and Management
- Blog, landing page, and site-wide content development
- Quality control and content optimization
- Writer onboarding, mentoring, and feedback
- Cross-team collaboration with SEO and stakeholders
- Process design and documentation
- Deadline and priority management
Leadership and Collaboration
Timeline
SEO Content Manager
Effective Web Solutions
03.2021 - 07.2025
Content Writer
Effective Web Solutions
03.2019 - 03.2021
Associates Degree -
Clark College