Cameron Rollo
Atlanta,GA
Summary
Dynamic leader with a proven track record at VICTORY BREWING COMPANY, excelling in distributor management and strategic business development. Spearheaded a 20% territory growth, showcasing exceptional leadership and market share expansion skills. Expert in crafting impactful business plans and fostering robust account relationships, achieving significant sales volume development.
Overview
20
20
years of professional experience
Work History
Sales Merchandising Support
Savannah Distributing Company
Atlanta, GA
10.2024 - Current
- Stock shelves, coolers, and displays with product from delivery and /or backroom storage area in accordance with shelf management requirements
- Monitored stock movement and replaced and rotated inventory while maintaining code dates
- Became familiar with portfolio and seasonal brands
- Worked with Distributor and Store management on displayed items
- Ensure that all pricing and advertising (POS) is displayed in correct product locations and is clean and readable
- Communicate out of stocks and other related information to Supervisor on a weekly basis
- Assisted customers in selection and recommendations
Regional wholesale manager
5-hour energy
11.2021 - 08.2024
- Established distribution network while launching the new 5-hour Beverage drink
- Responsible for overseeing 9 states along with 14 regional networks consisting of Beer, Wine and Spirit DSD as well as N/A and Independent DSD Partners
- Responsible for leading, coaching and developing 2 Market Managers, and collaborated with VP of Beverage Sales, key account team and 7 Street Team 5 members
- Maintained growth in region until beverage department was dissolved, August 2024
Area Sales manager
ARTISANAL Brewing Ventures
01.2019 - 11.2021
- Managed 37 distributor partners in all aspects of business for 3 breweries and 1 cidery: Victory Brewing, Southern Tier Brewing, Sixpoint Brewing and Bold Rock Cidery
- Finished the 2020 year with the assigned territory growing 11% in sales depletions and 9% in brewery shipments
- The first half 2021 was also very productive, achieving a complete territory goal and achieving team KPI
- Oversaw and maintained annual budgets and overall revenue performance to ensure company-wide financials were on target and being met
Regional sales manager southeast
VICTORY BREWING COMPANY
02.2016 - 01.2019
- Grew the southeast region 12.2% in 2019, an additional 34,748 cases
- Senior leadership role, responsible for managing a regional sales team consisting of 1 business development manager, 3 area sales managers, 1 key account manager and 2 field sales representatives
- Played an active role in top line communication to 37 distributor partners in all aspects of business
- Worked with brewery staff with innovation, watching current style trends
- Participated in quarterly marketing meetings, suggesting new and relevant point of sale materials
- Conducted annual yearly business plans, quarterly reviews to include forecasting, inventory management, pricing and Key Performance Indicators
- 2018, grew the overall sales depletions for the region 17%, when national craft beer trends were 3%
- Exceeded region distribution targets and introduced marketing initiatives for region team
Area sales manager southeast AND Puerto Rico | key account manager
VICTORY BREWING COMPANY
02.2012 - 02.2016
- Led a team of 2 area sales managers and 7 field sales representatives covering 7 states in the S/E region
- Dual role as Victory Brewing’s first key account manager
- Met with national, regional and local chains to include Publix, Winn Dixie, Harris Teeter, Wegmans, Meyer, Kroger, RaceTrac and QT while presenting the Victory brands and securing cold and warm placements and programs within the national and regional footprint
Area sales manager southeast
VICTORY BREWING COMPANY
06.2008 - 02.2012
- Hired as the area sales manager for Victory Brewing Company, growing the assigned 3 state territory 20+% every year
- Hired and managed a growing sales team emphasizing a passion for the industry through beer education, impactful sales training and the importance of DSD and retailer relationships and relevant math skills to understand the financial cycle
Southeast Regional Manager
CARLSBERG USA
01.2005 - 05.2008
- Grew Business 41% in the southeast while with the Carlsberg team
- Developed annual business plans for top 10 DSD partners along with managing, working and educating sales force with market training in on and off premise accounts
- Cultivated excellent relationships with retail accounts by conducting on premise promotional programs
Education
Batchelor of Science -
University of South Alabama
Skills
- Business Plans
- Distributor Management
- Business Development
- Account Management
- Leadership
- Budgeting
- Forecasting
- Planning
- Market Share Growth
- Profitability Improvement
- Sales Volume Development
- Marketing Spend Management
- Travel Management
- Sales Quota Initiatives
- Event Participation
- Brand Launching
- Market Identification
Educationandpersonaldevelopment
- Bachelor of Science, University of South Alabama
- U.S. Army Veteran
- Tom Fox Coaching – Organization, Empathy, Service, Improvement, Humility
- Negotiating Skills/Public Speaking
- Selling Skills
- Franklin Covey Organizational Management Program
Timeline
Sales Merchandising Support
Savannah Distributing Company
10.2024 - Current
Regional wholesale manager
5-hour energy
11.2021 - 08.2024
Area Sales manager
ARTISANAL Brewing Ventures
01.2019 - 11.2021
Regional sales manager southeast
VICTORY BREWING COMPANY
02.2016 - 01.2019
Area sales manager southeast AND Puerto Rico | key account manager
VICTORY BREWING COMPANY
02.2012 - 02.2016
Area sales manager southeast
VICTORY BREWING COMPANY
06.2008 - 02.2012
Southeast Regional Manager
CARLSBERG USA
01.2005 - 05.2008
Batchelor of Science -
University of South Alabama
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