CAMERON ROTH, MBA
Charlotte,NC
Summary
Knowledgeable marketing professional with a solid foundation in coordinating marketing activities and campaigns. Successfully managed multiple projects, enhancing brand visibility and engagement. Demonstrated expertise in digital marketing and content creation.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Simon Property Group - SouthPark & Phillips Place
Charlotte, NC
08.2025 - Current
- Support execution and optimization of integrated omnichannel marketing campaigns across digital, social, website, email, and in-center channels for two luxury retail destinations, contributing to 6.9M+ impressions and 9.4% audience growth through audience engagement analysis, content performance tracking, and campaign optimization.
- Managed customer-facing website content updates, including retailer profiles, promotional messaging, featured campaigns, and event listings, ensuring brand consistency and content accuracy through regular audits for optimized customer experience.
- Coordinate cross-functional campaign execution with internal stakeholders, retail partners, corporate teams, and external vendors to support launches, manage timelines, maintain alignment across marketing channels, and ensure high-quality execution of priority initiatives.
- Created and distributed customer-facing marketing communications across websites, email, social media, and promotional channels, maintaining brand consistency and accurate messaging for timely execution of customer engagement initiatives.
- Supported paid and organic marketing initiatives by monitoring campaign performance metrics, tracking deliverables, and preparing performance reports to identify optimization opportunities for improved engagement and effectiveness.
- Lead coordination and execution support for Simon+, a corporate loyalty and customer engagement initiative, collaborating cross-functionally to support customer acquisition, retention, promotional alignment, and stakeholder communication across multiple touchpoints.
Marketing Intern
Harbour Club at WestEdge
Charleston, SC
01.2025 - 05.2025
- Created and distributed club communications across social media and monthly member publications, designed visual assets in Canva to ensure consistent messaging and enhance member engagement.
- Assisted in planning and executing member events, collaborating with management and operations to strengthen communication initiatives and improve event participation.
- Developed engaging social media content to enhance brand visibility and audience interaction.
- Assisted in executing marketing campaigns, ensuring alignment with strategic objectives and deadlines.
- Coordinated logistics for promotional events, enhancing community engagement and participation levels.
Sales Associate
Copper Penny
Charleston, SC
06.2024 - 05.2025
- Delivered personalized styling experiences, exceeded sales goals, built long-term customer relationships, and fostered brand collaborations.
- Assisted customers in selecting products, enhancing overall shopping experience.
- Processed transactions efficiently using POS systems, ensuring accurate sales reporting.
- Maintained store presentation, organizing merchandise displays to attract customer interest.
Food and Beverage Rotational Intern
Forest Lake Club
Columbia, SC
01.2024 - 05.2024
- Completed rotations across culinary, banquets and events, human resources, and food and beverage operations, gaining comprehensive understanding of private club administration and member services.
- Coordinated planning and execution of club events and member functions, ensuring seamless operations and enhanced member experiences.
- Assisted in daily operations of club events and activities.
- Supported staff in maintaining cleanliness and organization of club facilities.
- Engaged with members to ensure a welcoming atmosphere at the club.
Assistant Planning Coordinator
Alexandra Madison Weddings
Columbia, SC
01.2022 - 05.2022
- Coordinated wedding planning, vendor relations, and client communications to ensure seamless execution of live events and styled shoots.
- Coordinated vendor communications for wedding logistics and details.
- Assisted in creating detailed timelines for wedding events and schedules.
Masters Tournament Sales Associate
Augusta National Golf Club
Augusta, GA
04.2023
- Provided high-touch service for globally recognized event, coordinating merchandise logistics and ensuring premium guest service standards.
Education
Master of Business Administration - Marketing
College of Charleston
Charleston, SC06-2025
B.S - Hospitality Management
University of South Carolina
Columbia, SC05-2024
Skills
- Marketing campaign management
- Content marketing and communications
- Event marketing and coordination
- Brand management
- Website and CMS management
- Digital content strategy
- Marketing analysis
- Stakeholder management
Certifications And Skills
- HubSpot Inbound Sales Certification, 2024
- Microsoft Office Specialist: Excel Associate, 2024
Leadership Experience
Alpha Delta Pi Sorority, Director of New Member Experience, 2021-2022
Timeline
Marketing Coordinator
Simon Property Group - SouthPark & Phillips Place
08.2025 - Current
Marketing Intern
Harbour Club at WestEdge
01.2025 - 05.2025
Sales Associate
Copper Penny
06.2024 - 05.2025
Food and Beverage Rotational Intern
Forest Lake Club
01.2024 - 05.2024
Masters Tournament Sales Associate
Augusta National Golf Club
04.2023
Assistant Planning Coordinator
Alexandra Madison Weddings
01.2022 - 05.2022
Master of Business Administration - Marketing
College of Charleston
B.S - Hospitality Management
University of South Carolina