Camilla Williams
Lehi
Summary
Results-driven social media and influencer marketing professional with 3+ years of experience managing brand channels, executing paid and organic campaigns, and coordinating creator partnerships. Proven ability to increase return on ad spend by 140% through data-driven optimization, strategic content planning, and audience targeting. Skilled in community engagement, performance reporting, and cross-functional collaboration.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Public Relations Manager & Marketing Assistant
Earth Harbor Naturals
Springville, UT
03.2023 - Current
- Social Media Strategy & Publishing
- Execute day-to-day publishing across social channels, aligning content with campaign priorities and product launches.
- Orchestrated a collaborative media calendar to synchronize messaging efforts and enhance execution efficiency.
- Draft, adapt, and schedule platform-specific social copy based on campaign briefs and performance insights.
- Monitor comments and direct messages, fostering brand engagement and identifying community interaction opportunities.
- Assisted in managing paid media campaigns to enhance visibility and engagement. Supported optimization efforts to improve performance metrics. Collaborated with teams to implement strategies for effective media placement.
- Increased ROAS 140% through audience segmentation, creative testing, and budget optimization.
- Analyze engagement trends (hooks, formats, timing) to refine content strategy and improve results.
- Generated performance summaries and actionable insights for team.
- Led initiatives to develop and organize influencer and creator platforms. Oversaw project execution to align with strategic goals and enhance community engagement. Increasing our ambassador community to 300.
- Coordinate creator partnerships including briefing, deliverables, timelines, approvals, and logistics.
- Execute influencer-driven campaigns and events to expand reach and engagement.
- Track and report on creator performance metrics (engagement, reach, conversions) to inform future program decisions.
- Cultivate long-term relationships with creators and brand ambassadors.
Registered Nurse
01.2012 - 01.2019
- Collaborated with interdisciplinary teams in high-accountability environments.
- Managed detailed documentation, timelines, and compliance standards.
- Developed strong organizational, communication, and crisis-management skills transferable to marketing operations.
Education
Bachelor of Science - Nursing
University of Utah
Skills
- Social Media Publishing
- Community Management & Audience Engagement
- Creator & Influencer Program Coordination
- Paid Social Strategy & ROAS Optimization
- Performance Analytics & Reporting
- Social Media Calendar Management
- Campaign Messaging & Brand Voice
- Cross-Functional & Asynchronous Collaboration
Certification
Active Registered Nursing License
Timeline
Public Relations Manager & Marketing Assistant
Earth Harbor Naturals
03.2023 - Current
Registered Nurse
01.2012 - 01.2019
Bachelor of Science - Nursing
University of Utah