Candace Wright
Columbus
Summary
Director-level creative media and engagement strategy leader with a proven track record of designing scalable content and audience engagement frameworks within complex, highly regulated environments. Expert in owning portfolio-level strategy—defining how content is identified, prioritized, distributed, tested, and measured across platforms. Trusted partner to senior leadership for aligning creative initiatives with business goals, audience behavior, and measurable outcomes. Known for building systems that enable teams to execute effectively while maintaining strategic clarity, cultural relevance, and sustained engagement growth.
Overview
15
15
years of professional experience
Work History
Director, Creative Media & Engagement Strategy
JPMorgan Chase
02.2024 - Current
- Own portfolio-level strategy for enterprise engagement and personalization initiatives, defining frameworks that guide how content and messaging are surfaced, evaluated, optimized, and evolved across platforms.
- Designed scalable engagement models aligning audience behavior, business goals, and performance signals to inform content and distribution decisions.
- Lead cross-functional teams spanning creative, product, engineering, data, marketing, operations, and compliance, ensuring execution aligns with strategic intent.
- Established governance and decision criteria enabling teams to assess performance, pivot strategy, and prioritize investments based on engagement and conversion outcomes.
- Partner with senior leadership to translate enterprise priorities into multi-quarter roadmaps balancing innovation, feasibility, and measurable impact.
Senior Director, Engagement & Content Strategy
JPMorgan Chase
02.2020 - 02.2024
- Led enterprise engagement strategy across web and mobile platforms, shaping how content and experiences drive adoption, retention, and long-term value.
- Defined portfolio roadmaps and performance frameworks guiding content prioritization, experimentation, and optimization decisions.
- Translated behavioral data and audience insights into strategic direction, informing content mix, messaging, and engagement approaches.
- Acted as a strategic connector across creative, marketing, product, and technology teams to ensure cohesive execution aligned to a unified engagement vision.
Director, Engagement Platforms & Enablement
JPMorgan Chase
02.2018 - 02.2020
- Directed engagement platform strategy supporting large-scale content and offer distribution across channels.
- Built repeatable frameworks for content evaluation, prioritization, and rollout, improving scalability and relevance.
- Delivered significant cost efficiencies and performance gains by aligning creative output to strategic objectives.
Senior Ops Specialist → QC Analyst → Senior B.A.
JPMorgan Chase
06.2011 - 02.2018
- Built deep expertise operating within regulated, risk-sensitive environments.
- Led quality, testing, and process improvement initiatives supporting enterprise platforms.
- Partnered across Legal, Risk, Compliance, Technology, and Operations to resolve escalations and improve outcomes.
Education
Bachelor of Arts - Psychology
The Ohio State University
Columbus, OH03-2011
Skills
- Content Portfolio & Media Strategy
- Audience Engagement & Growth
- Creative & Content Programming Frameworks
- Platform-Driven Media Enablement
- Strategic Roadmapping & Portfolio Prioritization
- Performance & Measurement Models
- Experimentation, Testing & Optimization Strategy
- Executive Stakeholder Leadership
- Governance, Risk & Brand Integrity
Timeline
Director, Creative Media & Engagement Strategy
JPMorgan Chase
02.2024 - Current
Senior Director, Engagement & Content Strategy
JPMorgan Chase
02.2020 - 02.2024
Director, Engagement Platforms & Enablement
JPMorgan Chase
02.2018 - 02.2020
Senior Ops Specialist → QC Analyst → Senior B.A.
JPMorgan Chase
06.2011 - 02.2018
Bachelor of Arts - Psychology
The Ohio State University