Candace C. Williams - Brandon

• Led cross-functional teams to develop strategic marketing plans for key accounts: Aveeno (global); Brown-Foreman (US and global)
• Launched new brand platform for Aveeno, inclusive of full-scale fast-paced productions (4 product lines)
• Managed complex deliverables, trafficking and toolkits for Aveeno (global) and Brown Forman (US and global)

Creative AOR for Bristol Myers Squibb (BMS), DTC oncology portfolio: Led several brand launches per year, including launch of first of its kind dual immunotherapy for advanced melanoma, Opdualag

• Led production for 3 TV spots in one year for Melanoma, Lung and GI Cancers; including multichannel ecosystem - print, social, digital; received several award nominations
• Pitched and won HCP and DTC business for Madrigal Pharmaceuticals' highly anticipated drug launch for NASH
• Increased client satisfaction by effectively managing account team and delivering exceptional service on Opdivo/Opdualag and Sotyktu brands

Digital & Creative AOR for Novo Nordisk- agency's anchor account at $9MM; Oversaw diabetes franchise priority brands, Rybelsus, Ozempic, Victoza from pre-launch, launch to LoE

• Identified organic growth opportunity and organized pitch team, winning first-of-it's kind market readiness campaign for Obesity drug launch. Pitched and won launch work for new blockbuster drug, Semaglutide 2.4mg, now known as Wegovy
• Directed cross-functional leadership team through strategic brand and communications planning. Pitched 42 innovative tactics, winning $2.9MM contract for diabetes portfolio digital

Spearheaded conceptualization, execution of major brand campaigns. Clients Include: Toyota, NBC Universal/Comcast, Novartis (with Jordin Sparks), Procter & Gamble (Always Discreet), Aunt Jackie's Haircare, GSK (Theraflu); Responsible for 40% revenue growth; 6 new business accounts

• Maintained ownership of client relationships; Generated $800,000+ in organic account growth; Negotiated contracts successfully; Fostered collaborative, empowering team environment
• Designed pitch presentations and recommendations; designed and implemented strategic business plans (B2C, Digital, Social, CRM, Video/Commercial, Interactive and Experiential)
• Led and collaborated with cross-functional teams and external contractors to execute each brand campaign, managing celebrity, spokesperson and influencer relationships; Achieved 70% business retention

Executive produced 25 different video projects; 7 events, resulting in YOY client satisfaction, sustained business growth and viral spots (5MM+ Views)

• Increased team productivity by 20% by recognizing precise areas for improvement (time effectiveness, budget and resource allocation), and creating action plans
• Established infrastructure for internal and external communication procedures including ideation and oversight of new website creation

Accepted promotion, led the development and execution of a successful "Pink" freestanding store launch resulting in $5.7MM in top-line volume in its first year; As category manager, responsible for business unit sales and customer satisfaction (Bra category)

• Trained and over-saw brand category managers, merchandise flow supervisor and visual tech; Led team of 25 associates, 2 supervisors and 2 managers
• Analyzed category sales reports and adjusted key selling strategies, eliciting consistent and top growth in category over 8 months
• Successfully convinced planning and allocation department to create new category of marketing tools to boost store sales; increased sales by 20%

Developed 5 Asst. Managers who were all eventually promoted within the company; recruited, interviewed, hired and trained 57 part-time employees

• Executed and maintained all visual aspects including floor-set, forms and marketing materials
• Recognized for best detailed visual standards in district, 5 consecutive months