Summary
Overview
Work History
Education
Skills
Accomplishments
Avid Runner (5Ks, 10Ks, Half and Full Marathon), volleyball player, self taught guitar and pianol B
Timeline
Generic

Candice Oldenburg

Arlington,VT

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer relationships. . Hardworking, performance-oriented leader offering proven expertise in product development, business development/business cases, commercial sales execution, product lifestyle management, educational scientific programs, thought leader development and management, segmentation, positioning, and targeting for new and existing products/solutions in global markets. Prepared to bring 19+ years of progressive experience in Diagnostics and Consumer Wellness and take on a challenging role with opportunity to make lasting impact on company and customer success.

Overview

23
23
years of professional experience

Work History

Sr. Marketing Manager-Consumer Wellness

Abbott
04.2022 - Current
  • Recipient of 2022 VP Award for Consumer Wellness Business Unit Foundation.
  • Leveraged consumer driven research, medical point of view, and product development complexity to recommend a comprehensive and differentiated portfolio strategy with over 25 product offerings within three (3) years.
  • Led efforts across functions on the selection of devices and accessories and completion of mapping user journeys on four (4) unique blood collection product development efforts products for launch readiness, including human factors assessment studies, developing packaging solutions, designing user guides, video demos, and writing descriptions and result interpretation for website.
  • Identified business development opportunities to accelerate revenue and grow market share that included business cases for menu expansion and new business strategies and/or adgencies.
  • Established New Product Innovation (NPI) process specific for consumer wellness that encompassed stage gate review and approval documentation.
  • Utilized diagnostic market data, research, and insights to establish a foundation or "bottoms-up" approach to model Consumer Wellness OEM.

US Sales Manager- Molecular Infectious Disease

Abbott
06.2020 - 04.2022
  • Recipient of 2021 President’s Award for Curative Lab Implementation. Grew sales with largest global account with 70 Alinity m instruments generating $2.1MM in capital, $86MM in reagent sales in 2021. Implemented new processes throughout customer service, warehouse, and logistics paired with a standardized communication flow to ensure optimal customer experience Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services which led to placements of nine (9) Alinity m instruments in 2020 across seven (7) locations to implement SARS-COV-2 Testing generating $1.9MM in capital and $3.1MM in reagents annually.
  • Responsible for managing US national reference labs both at a corporate level and site levels totaling $43.7MM w/o Curative in sales annually ($26.7MM in ID, $12.3MM in Oncology, and $4.5 in instrument and service)
  • Built relationships with customers to establish long term business growth for Abbott as a preferred supplier by leading cross-divisional efforts for three (3) US national reference labs (Mayo Clinic, LabCorp, and Quest ) to standardize master service agreement terms and conditions, provide a more extensive price exhibits, and initiate quarterly corporate business reviews.

Global Marketing Manager- Molecular ID

Abbott
04.2018 - 06.2020
  • Commercially launched two FDA EUA molecular diagnostics SARS-CoV-2 assays for use on the m2000 and Alinity m instruments to meet high volume testing while finding innovative solutions to ensure adequate supply for both the assay and collection devices in the US and in CE marked countries
  • Commercially launched Alinity m and five infectious disease assays (HBV, HCV, HIV-1, STI, and HR HPV) in CE marked countries at the same time to address ~60% of the molecular testing volume in labs while offering benefits in operational efficiencies and transforming the way molecular testing is performed
  • Developed an STI Coalition Program that utilizes an innovative platform to report out prevalence and co-infections of Sexually Transmitted Infections within a specific patient population.
  • Strategic development of a new evidence campaign to include a roadmap, framework, messaging, campaign elements, case studies, publications, and new web content, to demonstrate how Abbott helps customers achieve healthcare outcomes
  • Build annual strategic product portfolio roadmap for the infectious disease franchise for long-range plan and obtain approval of business cases to start feasibility development for projects. One example includes the development of the 1st pre-analytical system in Abbott Molecular to automate sample processing steps to meet the needs of high-volume HPV cervical screening programs.
  • Facilitate and drive product development of infectious disease assays (respiratory, sexual health, and transplant) and new instrumentation through obtaining voice of customer, defining product requirements, commercial needs, R&D development, launch strategy, tactical plan, execution, training, development of tools, and internal and external communication

Sr. Product Manager Scientific Leadership-Core Dx

Abbott
02.2016 - 04.2018
  • Recipient of President’s Award for Cardiac Collaboration across different divisions to support the Cardiac Franchise and grow market share and brand awareness
  • Recipient of Divisional VP Award for Korea Professional Services and Informatics Advisory Forum to develop new consultative services and drive best practices on demand creation efforts
  • Recipient of Divisional VP Award for the American Association for Clinical Chemistry Educational Workshops Amplification to enhance scientific leadership brand and improve our overall brand impressions
  • Strategic development of a new healthcare program including a roadmap, framework, messaging, campaign elements, case studies, webpages, and application process to recognize and partner with leading healthcare institutions who make data driven decisions delivering optimal healthcare outcomes
  • Built strategy that incorporated a multi-year plan of enhancing customer relationships via partnerships, peer to peer engagement programs, webinars, training, and scientific support

Sr. Product Manager-Global Marketing Core Dx

Abbott
03.2013 - 02.2016
  • Recipient of R&D President’s Award for collaboration in the innovation of a new claim for hsTnI (healthy screening) across R&D, Medical Affairs, Strategic Global Marketing, and Commercial
  • Recipient of Divisional VP Award for Cardiac Fellowship Activation, KOL development and Media Amplification to drive scientific messaging and adoption through multiple channels
  • Recipient of Abbott Platinum award in 2014 for leadership in driving the launch of new heart attack assay through an external educational program called the Heart Partnership Program Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
  • Development of cardiac strategy to increase brand equity, which include a landscape analysis, assessing gaps, aligning key messages with new clinical evidence, KOL engagements [i.e. Advisory Boards, internal and external presentations, symposia, webinars, round tables], and awareness campaigns
  • Facilitate and drive product development of key cardiac products through defining product requirements, commercial needs, R&D development, launch strategy, tactical plan, execution, training, and development of tools

Product Manager -Global Marketing Core

Abbott
06.2010 - 03.2013
  • Developed and executed launch strategy for more than 10 immunoassays (Cardiac, Metabolic, Fertility, and Renal) worldwide.
  • Established advocates and/or key opinion leaders for promotional and/or scientific speaking engagements to drive disease state messaging and product awareness
  • Created and defined positioning, messaging, value propositions, and plan market launch
  • Developed of promotional tools, value-based tools, booth messaging, workshop programs, forecasting, value propositions, booth planning, and sales training

Key Account Executive- Core Dx

Abbott
01.2007 - 06.2010
  • Managed a territory comprised of a combination of f hospitals and reference labs and achieved plan year over year through capital and/or reagent sales.
  • Protected base business while also growing my territory at least 2-5% year over year.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
  • Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.

Technical Support- Core Dx

Abbott
09.2004 - 01.2007
  • Minimized potential customer and business risks associated to post consent decree resulting in product backorders of immunoassay products by expediting investigations, CAPA documentation, and corrective action(s) implementation.
  • Resolved multiple issues and streamlined processes which resulted in >90% of all customer orders were fulfilled and shipped.

Sr. Laboratory Analyst -Pharmaceuticals

Abbott
06.2000 - 09.2004
  • Prepared samples and assisted laboratory personnel in performing qualitative and quantitative analysis for key products such as Humira, Norvir, Kaletra, and Biaxin using analytical instruments, techniques and methods.
  • Cleaned and removed biohazard waste and inventory within laboratory to comply with health and safety regulations.
  • Assisted in ordering laboratory supplies and necessities to maintain appropriate level of inventory.

Education

MBA - Marketing Management, Strategy And Valuation

DePaul University
Chicago, IL
06.2008

Bachelor of Science - Chemistry (emphasis in Biochemistry)

Loyola University Chicago
Chicago, IL
06.2000

Skills

  • Cross-Functional Collaboration
  • Product Development
  • KPI Tracking
  • Packaging Sourcing
  • Sales Expertise
  • Strategic Positioning
  • Website Creation
  • Target Segmentation
  • Social Media Platforms
  • Video Content Production

Accomplishments

  • Received three (3) President Awards: Curative Implementation- Largest global account (2021); Cardiac Collaboration ADD and APOC (2018); R&D Collaboration in hsTnI new claim innovation (2016).
  • Received four (4) Divisional Vice President Awards: Consumer Wellness Foundation (2022); Korea Professional services and Informatics Advisory Forum (2018); AACC Education Workshops Amplification (2017); Cardiac Fellowship Activation KOL development and Media Amplification (2015).
  • 2014 Platinum Award winner for leadership in driving the launch of hsTnI through Heart Partnership Program.

Avid Runner (5Ks, 10Ks, Half and Full Marathon), volleyball player, self taught guitar and pianol B

Interests include overall wellness, maintaining healthy habits, and working out.  I am an avid runner and have completed in multiple races that include (5Ks. 10Ks, half and full marathons.  I am in an adult co-ed volleyball league and play in 30+ games per year.  

Timeline

Sr. Marketing Manager-Consumer Wellness

Abbott
04.2022 - Current

US Sales Manager- Molecular Infectious Disease

Abbott
06.2020 - 04.2022

Global Marketing Manager- Molecular ID

Abbott
04.2018 - 06.2020

Sr. Product Manager Scientific Leadership-Core Dx

Abbott
02.2016 - 04.2018

Sr. Product Manager-Global Marketing Core Dx

Abbott
03.2013 - 02.2016

Product Manager -Global Marketing Core

Abbott
06.2010 - 03.2013

Key Account Executive- Core Dx

Abbott
01.2007 - 06.2010

Technical Support- Core Dx

Abbott
09.2004 - 01.2007

Sr. Laboratory Analyst -Pharmaceuticals

Abbott
06.2000 - 09.2004

MBA - Marketing Management, Strategy And Valuation

DePaul University

Bachelor of Science - Chemistry (emphasis in Biochemistry)

Loyola University Chicago

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Candice Oldenburg