Cara Fusco
Boston,MA
Summary
Dynamic professional with a background in Communications and specialization in Digital Media Innovation and Public Relations. Currently excelling as an Assistant Media Planner at Merkle, where I am adept at building influential media owner relationships, ensuring seamless campaign execution, and strategically guiding investments to optimal partners. My proven strategic prowess, commitment to creativity, and track record of delivering outstanding results make me a valuable asset in the dynamic field of media planning.
Overview
2
2
years of professional experience
Work History
Assistant Media Planner
Merkle
Boston, MA
07.2022 - Current
- Successfully managed the day-to-day planning activities for key accounts, ensuring alignment with client objectives and strategic goals.
- Implemented efficient plans in collaboration with senior team members, contributing to the overall success of media campaigns.
- Collaborated seamlessly with various departments to facilitate smooth campaign execution.
- Ensured adherence to best practices and Service Level Agreements (SLAs), guaranteeing timely and accurate campaign launches.
Intern
Digilant
Boston, MA
06.2021 - 10.2021
- Developed visually appealing and informative presentation decks to update clients on advertising progress and present potential campaigns.
- Maintained detailed and organized Excel spreadsheets to track various aspects of advertising campaigns, including budget allocations, performance metrics, and timelines.
- Monitored both current and past advertisement campaigns, ensuring adherence to timelines, budgets, and campaign objectives. Conducted regular analyses of campaign performance data, providing valuable insights for future optimization.
Education
Bachelor of Arts - Communications With A Concentration in Digital Media Innovation And Public Relations
Massachusetts College of Liberal Arts
North Adams, MA05-2022
Skills
- Budget Management
- Campaign Management
- Organizational Skills
- Team Collaboration
- Salesforce
- Google Analytics
- Media Plans
- Digital Marketing
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureCareer advancementWork from home optionHealthcare benefits401k matchTimeline
Assistant Media Planner
Merkle
07.2022 - Current
Intern
Digilant
06.2021 - 10.2021
Bachelor of Arts - Communications With A Concentration in Digital Media Innovation And Public Relations
Massachusetts College of Liberal Arts
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