Spencer Christopher
Somerville,MA
Summary
Ambitious marketing professional with experience in planning, managing, and reporting on paid media campaigns. Proactive collaborator with a track record of supporting cross-industry initiatives in automotive, banking, higher education, sports, and renewable energy.
Overview
3
3
years of professional experience
Work History
ASSISTANT MEDIA PLANNER
CTP Boston
Boston, MA
05.2025 - Current
- Simultaneously plan, buy, and traffic multi-million dollar media campaigns across multiple clients.
- Effectively analyze campaign results to highlight key learnings, translating those into actionable recommendations for clients.
- Consistently collaborate with vendors to ensure smooth campaign execution.
- Train incoming coordinators in campaign trafficking, pacing, and reporting to ensure smooth campaign activation.
- Oversee campaign reconciliations for vendor invoices and social Media billing to ensure prompt and accurate payment.
MEDIA COORDINATOR
CTP Boston
Boston, MA
03.2024 - 05.2025
- Developed brand safety standards to ensure media ran on premium inventory and reduced invalid traffic.
- Analyzed competitive vertical spend patterns and creative trends to enhance campaign planning.
- Set up and updated team project management software to support team efficiency and timely project execution.
ANALYTICS & MEDIA INTERN
CTP Boston
Boston, MA
10.2023 - 03.2024
- Supported campaign reporting by utilizing data visualization software like Looker Studio and Tableau to enhance clarity of insights.
- Maintained department's data ingestion software, ensuring consistent and accurate reporting for stakeholders.
Education
Bachelor's Degree - Marketing, Business Analytics
Appalachian State University
05-2023
Skills
- Media Planning
- Campaign Management
- Audience Insight
- Media Research
- Data Analysis
- Client-facing Presentation
- Time Management
- Organization
- Communication
Platforms
- Google Suite
- Microsoft Products
- Google Campaign Manager
- Google Analytics (GA4)
- Looker Studio
- Tableau
- Meta Ads Manager
- LinkedIn Ads Manager
- Media Radar
Timeline
ASSISTANT MEDIA PLANNER
CTP Boston
05.2025 - Current
MEDIA COORDINATOR
CTP Boston
03.2024 - 05.2025
ANALYTICS & MEDIA INTERN
CTP Boston
10.2023 - 03.2024
Bachelor's Degree - Marketing, Business Analytics
Appalachian State University