CARA HUBERS
Summerfield,NC
Summary
Dynamic and results-driven Director of Mobile Apps with a proven track record of spearheading innovative mobile strategies and delivering exceptional user experiences. Possessing comprehensive expertise in leading cross-functional teams to conceptualize, develop, and launch applications that align with organizational objectives and exceed industry standards. Demonstrated ability to cultivate strategic partnerships and drive revenue growth through effective mobile app monetization strategies.
Overview
26
26
years of professional experience
Work History
DIRECTOR OF MOBILE APPS
PRC-Saltillo
Wooster, OH
05.2022 - Current
- Developed and executed a business model for PRC-Saltillo apps, which support the company’s growth and profitability goals.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
- Collaborated with senior leadership to set long-term objectives for the company.
- Managed budgeting and financial planning processes for the organization.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Provided guidance on legal matters related to contracts or intellectual property rights.
- Assessed employee performance against established benchmarks or targets.
- Negotiated agreements with external partners such as contractors or consultants.
PRODUCT MANAGER
PRC-Saltillo
Wooster, OH
02.2018 - 05.2022
- Worked with cross-functional teams to develop and define product line strategies for 12 iOS apps marketed to direct consumers.
- Conducted market research and competitive analysis for existing and potential products.
- Developed product roadmaps to help guide the development of new products.
- Managed cross-functional teams across departments, including engineering, marketing, and sales.
- Collaborated with stakeholders to define product requirements and user stories.
- Prioritized features in order to maximize impact while meeting budget constraints.
- Monitored industry trends and identified opportunities for innovation within the product portfolio.
- Worked closely with engineering teams to ensure feature specifications are understood and implemented correctly.
NATIONAL MARKET CONSULTANT
PRC-Saltillo
Wooster, OH
04.2011 - 02.2018
- Created and implemented a comprehensive social media strategy from the ground up, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all the company's products and services.
- Managed campaigns to grow followership on all social media accounts.
- Monitored analytics with tools such as Google Analytics and Hootsuite to track growth and measure success of campaigns.
- Engaged with users through direct messaging and comments to build relationships with potential customers.
- Organized giveaways and contests aimed at increasing user engagement.
- Led design and development of Saltillo and TouchChat websites and handled daily maintenance and content creation.
Education
Project Management Professional (PMP) -
PMI Institute
06-2020
Master of Education: Elementary Teaching & Learning -
DePaul University
06-2004
Bachelor of Science: Apparel Merchandising and Marketing -
Indiana University
05-1998
Skills
- Detail-Oriented
- Time Management
- Strategic Planning
- Critical thinking
- Product Management
- Project Management
- Agile frameworks
- Partnerships and Alliances
- Employee Development
- Budget Control
- Contract Negotiation
- International business
- Business Forecasting
- Revenue Growth
Timeline
DIRECTOR OF MOBILE APPS
PRC-Saltillo
05.2022 - Current
PRODUCT MANAGER
PRC-Saltillo
02.2018 - 05.2022
NATIONAL MARKET CONSULTANT
PRC-Saltillo
04.2011 - 02.2018
Project Management Professional (PMP) -
PMI Institute
Master of Education: Elementary Teaching & Learning -
DePaul University
Bachelor of Science: Apparel Merchandising and Marketing -
Indiana University
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