Summary
Overview
Work History
Education
Skills
Brands
Therapeutic Areas
Timeline
Generic

Cara Morgan

Summary

Agency partner of Pfizer for over 15 years, leading some of the most successful brands in history: Lipitor, Prevnar 13/20 and Comirnaty. Vaccine industry expert. Organic growth rain-maker.


Top-notch agency leader with proven track record of success leading and growing organizations large and small, demanding strategic, creative and executional excellence while building strong, high performing teams. Excels at client relationship building through strategic guidance, quality work and respectful challenges. Revenue builder for agency through formal pitches and consistent YOY organic growth.

Overview

24
24
years of professional experience

Work History

Executive Director

VMLY&R
10.2018 - 02.2024
  • Guided staff through multiple rounds of organizational change through WPP mergers, maintaining morale and engagement during transitions and retaining talent.
  • Ran highly profitable teams for the WPP organization with consistently accurate forecasting, optimal team structures and YOY organic growth.
  • Led clients through multiple platform and brand launches, each exceeding revenue goals in first year, resulting in above average client agency ratings (exceeds expectations/excellent).
  • Served as Global Client Lead for WPP Lifescan business.


Executive VP, Director of Client Services

Sentrix Health Communications
01.2016 - 10.2018
  • Expanded the client base by bringing in new clients based on strong historical relationships, resulting in a significant increase in new business.
  • Pulled 3 accounts out of a PIP and into successful long-term relationships withing first 3 months of joining agency.
  • Increased employee satisfaction indicated by annual WPP surveys 3 years in a row.
  • Enhanced client satisfaction by implementing white glove service and personalized growth plans.
  • Maintained P&L with YOY growth all three years.
  • Led Sentrix as interim-president for 6 months prior to the Sentrix/ VMLY&R WPP merger in 2018.

SVP, Management Supervisor

Cline, Davis & Mann
12.2005 - 12.2015
  • Accelerated global launch planning and execution of specialty heart failure product through 6-month on-site secondement with Novartis AG in Basel, Switzerland.
  • Served as Integrated Alignment Team Lead and Global Client Lead for OMNICOM with J&J, meeting regularly to review all agencies' workload and output. Responsible for identifying brand alignments/efficiencies and allocating workload.
  • Pioneered two innovative digital platforms – led agency-wide and client-wide early transition to tablets (the initiation of Pfizer's CUE) and created real-time analytics dashboard for Pfizer's innovation incubator.
  • Co-created Account Management training program and curriculum, bespoke for CDM with courses appropriate for each skill level utilizing agency expertise as teachers.

Senior Account Executive

Abelson-Taylor
08.2000 - 11.2005
  • Rapidly learned the fundamentals of the pharmaceutical industry and advertising.
  • Collaborated with cross-functional teams to ensure timely deliverables, resulting in high client satisfaction.
  • Managed the highest-profile, award-winning, largest account at the agency, starting as a traffic coordinator, promoted 5 times in 5 years.
  • Won all-agency internal strategic competition in 2001.

Education

Indiana University Bloomington
Bloomington, IN

Skills

    Agency Leadership Roles: Client Service Department Lead

    Holding Company Leadership Roles: IAT and GCL

    Global and US Brand Launches

    Annual Operating and Tactical Plans

    Lifecycle Planning

    Stakeholder Engagement (HQ, Field, HCPs)

    Global/Country Co-Creation and Deployment

    White Coat Endorsements

    KOL Partnerships

    Customer Insights, Journeys and JTBD leading to Brand and CX Solutions

    Strong Financial Management, P&L Oversight

    Navigating Large Organizations

    Upskilling Team Members

Brands

Actos, Amlactin, Besponsa, Bosulif, Caduet, Comirnaty, Daurismo, Ethicon, Givlaari, Lipitor, Listerine, Lobrena, Mylotarg, Ninlaro, OneTouch, Penbraya, Prevnar 13, Prevnar 20, Serelaxin, Tegsedi, Trumenba, Velcade, Vizimpro, Xtandi

Therapeutic Areas

Cardiovascular/Diabetes/Metabolic Diseases (AHF, CVD, CHF, CKD, T1D and T2D Devices), COVID-19, Dentistry, Dermatology, Leukemia (ALL, AML, CML), Meningococcal Disease, Multiple Myeloma, Oncology (Lung), Pneumococcal Disease, Rare Diseases (hATTR, porphyria), Surgical Devices, Vaccines

Timeline

Executive Director

VMLY&R
10.2018 - 02.2024

Executive VP, Director of Client Services

Sentrix Health Communications
01.2016 - 10.2018

SVP, Management Supervisor

Cline, Davis & Mann
12.2005 - 12.2015

Senior Account Executive

Abelson-Taylor
08.2000 - 11.2005

Indiana University Bloomington

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Cara Morgan