Work Preference
Professional Summary
Overview
Work History
Education
Skills
Timeline
Open To Work

Cara Morrow

Hilton Columbus Polaris - Crescent Hotels
Columbus,OH
Cara Morrow

Work Preference

Job Search Status:

Open to work

Desired start date:

Immediately

Desired Job Title

Director of Revenue ManagementDirector of Revenue ManagaementReservation/Revenue ManagerReservations/PBX ManagerFront Desk Intern/Housekeeping PM Supervisor

Work Type

Full Time

Location Preference

On-SiteHybrid

Location:

Columbus, OH

Open to relocation:

No

Important To Me

Work-life balanceCareer advancementCompany CulturePaid time off401k match
26
Years of experience

Experienced Director Of Revenue Management with a demonstrated history of working in the hospitality industry and dedicated to continuous improvement in the face of rapidly evolving markets. Skilled in strategic planning, optimizing revenue streams, driving profitability, financial analysis, and pricing strategy. Strong focus on team collaboration and delivering impactful results. Adaptable leader with expertise in data-driven decision-making and market trend analysis. Reliable and responsive to changing business needs. Skilled in Excel, PowerPoint, Outlook, Star Analysis, Hospitality Industry, Leisure Industry, Property Management Systems, and Revenue Forecasting. Strong analyst professional with a Bachelor's degree focused in Hospitality Management from Indiana University of Pennsylvania.

Work History

Director of Revenue Management

9 Years 3 Months
Hilton Columbus Polaris - Crescent Hotels | 05.2017 - 08.2026
  • Developed and implemented revenue management strategies to optimize pricing and inventory control.
  • Analyzed market trends and competitive positioning to inform strategic decision-making processes.
  • Collaborated with sales team to align promotions and strategic initiatives to achieve revenue goals.
  • Led cross-functional training initiatives to enhance team performance in revenue optimization efforts.
  • Led weekly revenue strategy meetings via Zoom/Teams with Executive team to optimize pricing and inventory management across all market segments.
  • Collaborated with Executive team of various departments for a weekly/monthly/annual reporting and presentations to ownership.
  • Led the Reservations department - payroll, training, sales team collaboration, and team development
  • Cross‑functional support: Social media team meetings | Personally Hand Crafted Chalkboard event signage for the hotel and restaurant | Blue Energy Team and Security Awareness Team (2021-2024) |

Director of Revenue Managaement

5 Years 8 Months
Sheraton Columbus Capitol Square | 09.2011 - 05.2017
  • Set rates, managed inventory, analyzed potential and current business, analyzed Star reports, and performed various reservations duties with group and transient business.
  • Worked directly with Director of Sales to achieve Driftwood sales goals with Starwood and Schulte/Driftwood.
  • Maintained a weekly, monthly, 90 day , and yearly budget/forecast updates.
  • Maintained/revised new revenue streams through pre-stay upgrade program called Web Canada.
  • Helped set-up the new sales software ISAC, from SalesPro.
  • Conducted a weekly Strategy meeting with corporate revenue team, GM, and DOS.
  • Provided weekly rooms and Sheraton Club forecast to hotel management.
  • Maintained Facebook, Twitter, and Pinterest social media.
  • Daily/weekly business review of upcoming business in the lead/prospect/definite status. Maintained the upcoming cutoff dates and group pickup review with Sales Managers and convention service Managers.
  • Participated in revenue goal reviews with owners and management company.
  • Trained, coached and mentored staff to ensure smooth adoption of new brand and reservation and revenue systems from Hyatt to Starwood brand.
  • Helped in the process of rolling out new revenue system from TLPe to ROS.

Reservation/Revenue Manager

6 Years 6 Months
Hyatt on Capitol Square | 02.2005 - 08.2011
  • Lead and prepared weekly group pick up reviews with the Sales/CS teams.
  • Maintained Facebook, Twitter.
  • Participated in reviews with owners, corporate revenue team and management company.
  • Lead and prepared and weekly Strategy meeting with GM, DOS, as well as corporate Revenue Manager.
  • Transient and group reservations support: in-house support, Passkey, guest communication and needs for reservations present/past.


Reservations/PBX Manager

1 Year 11 Months
Hyatt on Capitol Square | 02.2003 - 01.2005
  • Trained numerous Reservation/PBX associates
  • Prepared weekly rooms forecasts for the hotel staff
  • Transitioned into the newly developed Hyatt revenue position

Front Desk Intern/Housekeeping PM Supervisor

1 Year 11 Months
Hyatt on Capitol Square | 02.2001 - 01.2003


Education

Bachelor of Science - Hospitality Management

Indiana University of Pennsylvania | Indiana, Pennsylvania | 2001

Refrences

Provided upon request

Skills

Staff training/development | Effective team leader | Teamwork and collaboration between departments | Customer service-oriented | Problem solving
Generating revenue ideas | Organized | Revenue enhancement strategies | Yield management | Market analysis | Pricing optimization | Demand management | Customer segmentation | Data analytics
Strategic forecasting/budgeting | Financial analysis and reporting to owners | Deadline-oriented
Powerpoint | Word | Outlook | Excel | ProfitSage

Timeline

Director of Revenue Management

Hilton Columbus Polaris - Crescent Hotels
05.2017 - 08.2026Read More

Director of Revenue Managaement

Sheraton Columbus Capitol Square
09.2011 - 05.2017Read More

Reservation/Revenue Manager

Hyatt on Capitol Square
02.2005 - 08.2011Read More

Reservations/PBX Manager

Hyatt on Capitol Square
02.2003 - 01.2005Read More

Front Desk Intern/Housekeeping PM Supervisor

Hyatt on Capitol Square
02.2001 - 01.2003Read More

Provided upon request

Refrences
Read More

Indiana University of Pennsylvania

Bachelor of Science from Hospitality Management
Read More
Cara Morrow