Caraigh Lord
Colorado Springs,CO
Summary
Versatile Senior Account Executive offering experience in account development, documentation and business development. Expert at driving sales and building relationships. Dedicated to exceeding quotas and expectations.
Creative On-Air Talent dedicated to giving listeners a good balance of content and music.
Overview
11
11
years of professional experience
Work History
Social Media Content Creator
Dueces Wild Brewery
11.2023 - 08.2024
- Expanded client base by identifying and targeting new business opportunities through market research and analysis.
- Used SalesForce to handle current portfolio and prospective leads.
- Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
- Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Managed content across multiple platforms for widest audience reach.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
Outbound Sales Representative
Dueces Wild Brewery
11.2023 - 08.2024
- Exceeded personal sales goals by leveraging persuasive communication skills and product knowledge expertise.
- Increased sales revenue through strategic cold calling and lead generation activities.
- Supported colleagues as needed, contributing positively towards creating a cohesive team culture focused on achieving collective objectives.
- Utilized CRM systems for tracking leads, managing customer information, and prioritizing daily tasks efficiently.
Event Coordinator
Dueces Wild Brewery
11.2023 - 08.2024
- Coordinated schedules and timelines for events.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Managed event logistics and operations.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
Senior Account Executive
Mountain Radio Group
08.2020 - 08.2023
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Met with new customers to share product and service information, listen to needs and learn about business operations.
- Prepared documentation, finalized sales and maintained records.
- Networked at events and prospected for new customers with diverse strategies
On-Air Radio Personality
Mountain Radio Group
08.2020 - 08.2023
- Announced ads, song switches and breaking news segments for radio broadcasts.
- Answered booth call line and took song suggestions or comments from listeners.
- Attended promotional events to create station awareness and build listener reach.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
- Engaged listeners through social media platforms to increase station visibility.
- Made promotional appearances at public events.
- Researched topics for comment and discussion.
Senior Account Executive
KILO & KRXP Colorado Springs Radio Broadcasters
03.2013 - 06.2020
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Maintained contact information database by keeping account details updated, clear and relevant.
- Cold called prospects to explain partnership benefits, representing company values.
Education
No Degree - Liberal Arts And General Studies, Music
University of Hawaii At Manoa
Honolulu, HISkills
- Revenue Generation
- Customer Satisfaction
- Social Media Platforms
- Business Development and Planning
- Cold Calling
- Verbal and Written Communication
- Relationship Management
- Cross-Functional Teamwork
- Account Servicing
Timeline
Social Media Content Creator
Dueces Wild Brewery
11.2023 - 08.2024
Outbound Sales Representative
Dueces Wild Brewery
11.2023 - 08.2024
Event Coordinator
Dueces Wild Brewery
11.2023 - 08.2024
Senior Account Executive
Mountain Radio Group
08.2020 - 08.2023
On-Air Radio Personality
Mountain Radio Group
08.2020 - 08.2023
Senior Account Executive
KILO & KRXP Colorado Springs Radio Broadcasters
03.2013 - 06.2020
No Degree - Liberal Arts And General Studies, Music
University of Hawaii At Manoa
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