Desired Job Title
Vice President of CommunicationsVice President Corporate CommunicationsWork Type
Full TimeLocation Preference
RemoteHybridLocation: Lynnfield, MABurlington, MABoston, MA
Open to relocation: No
Verified
This profile is verified using an email address.
Carissa Falzarano
Lynnfield,MA
Work Preference
Summary
Communications leader with extensive experience at CVS Health, specializing in strategic communications and media relations. Demonstrated success in enhancing brand visibility and consumer engagement through innovative campaigns. Skilled in cross-functional collaboration and team leadership, effectively managing corporate reputation and crisis communications.
Overview
25
25
years of professional experience
Work History
Executive Director, Corporate Communications
CVS HEALTH
Lynnfield, MA
12.2018 - Current
- Provide strategic business communications counsel to build CVS Health's reputation as a leader in health and wellness, consumer experience, brand marketing, merchandising, and digital innovation.
- Drive internal and external visibility for the Pharmacy and Consumer Wellness business unit and its leaders by securing earned media opportunities, speaking engagements, and driving ongoing thought leadership via paid, owned, and influencer-led social content development.
- Acted as a trusted advisor, leading the communications strategy for executive leadership team members of CVS Pharmacy, the retail division of CVS Health.
- Successfully execute integrated campaigns to build trust, reputation, and consumer awareness for new offerings and services across the CVS private label portfolio, sports sponsorships, general merchandise, health and wellness products, and the beauty and personal care assortment.
- Managed and coordinated cross-functional teams supporting multiple business units, fostering collaboration and ensuring delivery of communication objectives.
- Collaborate with cross-functional teams to execute communication campaigns that drive consumer engagement and deliver against established KPIs.
- Defined strategic communications and media relations responsibilities, aligning messaging with CVS Health's goals.
Senior Communications Manager
DESKTOP METAL
01.2018 - 12.2018
- Managed global public relations and social media strategy for a start-up organization in the 3D printing industry.
- Developed communication strategies to establish brand awareness and relevance for an emerging organization in the technology sector.
- Created communications materials such as press releases, newsletters, presentations, and social media content to enhance audience engagement.
- Secured global media opportunities with national and trade press.
- Outlined role responsibilities, detailing key tasks and expectations to align team efforts.
- Oversaw junior staff and agency partners to optimize communication initiatives within budget constraints.
Public Relations Manager - Brand/Consumer Products
KEURIG GREEN MOUNTAIN
01.2016 - 12.2017
- Drive the development and implementation of marketing and communication programs to differentiate the Keurig brand and products.
- Collaborated with product and marketing teams to develop communications strategies and build visibility for the Keurig system across brewers and beverage brands.
- Cultivated and leveraged relationships with key influencers, brand advocates, and the press to generate positive awareness for new and existing Keurig products.
- Outlined key job functions and responsibilities, contributing to overall communication strategy.
- Supported ongoing communications and strategic counsel for critical organizational issues, including product recalls, discontinuations, workforce reductions, and sustainability.
- Supervised junior communications team and coordinated with external agency partners to enhance project execution.
Director, Healthcare & Consumer Communications
WEBER SHANDWICK
01.2008 - 12.2015
- Developed communication strategy, branding initiatives, and integrated campaigns for high-profile healthcare, consumer brands, and corporate clients.
- Led national media relations campaigns to drive awareness, increase consumer engagement, and improve corporate reputation.
- Provided strategic counsel and program development to support corporate rebranding, executive visibility, product launches, corporate responsibility, and consumer health initiatives.
- Defined project management processes and coordinated teams to ensure timely delivery of healthcare and consumer communication initiatives.
- Oversaw project teams and budgets across global offices to ensure alignment with strategic communication goals.
Director, National Media Relations
NEWMAN COMMUNICATIONS
08.2001 - 01.2008
- Led proactive media relations for national publishing houses, resulting in successful launches of new authors and titles.
- Led strategic planning initiatives for communication campaigns across multiple platforms.
- Oversaw team performance, ensuring alignment with organizational goals and objectives.
- Managed budget allocation and resource distribution across campaigns to maximize outreach and engagement.
- Developed training programs to enhance staff skills and improve operational efficiency.
Education
Bachelor of Arts - Communications
Boston College, College of Arts And Sciences
Chestnut Hill, MA 05-2001
Skills
- Strategic communications
- Media relations
- Crisis communications
- Campaign execution
- Brand management
- Consumer engagement
- Stakeholder engagement
- Cross-functional collaboration
- Team leadership
- Executive communications
Accomplishments
Network of Executive Women Member Boston Chamber of Commerce Future Leaders, 2012
Volunteer Work
- CVS Health Mentor Program, 2024
- ProMazo, 100K Challenge Student Mentor, 2021, 2023
- BC Connections, Undergraduate Student Mentor, 2019, Present
- Citizen Schools Learning Program, 2011, 2014
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Executive Director, Corporate Communications
CVS HEALTH
12.2018 - Current
Senior Communications Manager
DESKTOP METAL
01.2018 - 12.2018
Public Relations Manager - Brand/Consumer Products
KEURIG GREEN MOUNTAIN
01.2016 - 12.2017
Director, Healthcare & Consumer Communications
WEBER SHANDWICK
01.2008 - 12.2015
Director, National Media Relations
NEWMAN COMMUNICATIONS
08.2001 - 01.2008
Bachelor of Arts - Communications
Boston College, College of Arts And Sciences