Carl Broady
New York,NY
Summary
Skilled Business Development leader offering 20 years of experience in leading Sales operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building, and team leadership abilities. Results-driven and proactive with a demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
19
19
years of professional experience
Work History
Owner/Operator
Fall Guy Trucking, LLC
01.2019 - 06.2023
- Ensuring customer satisfaction through safe and timely delivery of vehicles
- Managed employee relations, training, and leadership development within assigned territory
- Effectively motivates, communicates, models, and removes barriers to enable maximum performance, and develop solutions that drive business results
- Successfully managed and optimized operations of trucking company, overseeing all aspects of the business to ensure efficiency and profitability
- Demonstrated exceptional vendor management skills, and maintained strong relationships with local and regional vendors, resulting in streamlined processes and reliable services
- Maintained a strong focus on safety and compliance, operations standards, and promoting a safe working environment for the team and drivers
- Proactively identified areas for improvement and implemented process improvements, leading to increased operational efficiency and cost-effectiveness
- Generated new business opportunities by sourcing loads via commercial load boards, cold-calling car dealers, and freight brokers.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
Director of Business Development
Mildred Elley NYC
01.2016 - 01.2019
- Led a team of 12 Territory Managers as Director of Business for a higher education institution
- Active member of the leadership team, who reported directly to the CEO
- Aided in the creation of strategic plans aligned with the vision and direction of the school
- Trained, motivated, and developed and managed account manager by assessing performances through sale metrics and data analytics
- Provided fiscal management, oversaw budgets, created recruitment plans, set goals, and identified potential partnerships for business development
- Designed and implemented sales / vertical marketing programs and communications to drive revenue growth across multiple channels
- Implement strategic business development plans: Created and executed comprehensive strategies to drive business growth and achieve revenue targets
- Built a high-performing business development team to achieve and exceed their targets
- Recruited, trained, mentored, and developed a team of Business Development managers as well as designed career development plans for the team
- Establishes objectives by forecasting and developing sales plans for assigned territories and projecting expected sales volume
- Direct the use of Slate CRM and other tools to ensure an applicant-friendly experience that also meets the needs of the school and supports the marketing and recruitment efforts of the department.
Sales Manager
Stens
01.2011 - 01.2016
- Coached, trained, and managed a six-member sales team, responsible for growing, and expanding New York territory, for leading OEM after-market small engine parts manufacturer
- Identified and developed strategic growth plans and innovative marketing approaches to maximize territory
- Incentivized team and confirmed account management data in Salesforce to generate monthly reports
- Develop and implement sales strategies and goals to achieve revenue targets and maximize profitability
- Oversaw and managed sales team, providing guidance, coaching, and support to ensure individual and collective sales objectives
- Maximized operational efficiency and penetrated NYC market to increase territory by 40% geographically, generating $2M in new business
- Tracked and analyzed sales performance metrics, such as sales volume, conversion rates, and customer acquisition costs
- Identify areas for improvement and take corrective actions when necessary
- Responsible for daily hands-on execution of sales objectives to achieve KPIs, including sales reporting, market mapping and analytics, and pipeline management to drive growth in identified markets.
PSR Account Manager
SimplexGrinnell
01.2004 - 01.2010
- Developed and managed hotel vertical market for Simplex Grinnell in northern New Jersey territory
- Increased the hotel vertical market in Northern NJ by 25%
- Achieved goals through marketing, and selling life safety products to new clients, while upselling to existing account base, and maintaining ambitious 25+ call per day schedule
- Effectively conducted custom presentations to new and existing clients that covered their safety needs, and product benefits
- Surveyed customers' businesses and analyzed customers' requirements to recommend proper test & inspection services to meet NFPA codes and customers' needs
- Utilize CRM-type platforms to build a pipeline of qualified prospects and expected to set weekly meetings with these opportunities
- Formulated solutions to meet customer needs and developed sales strategies to gain customer understanding of company service and products.
Education
Bachelor of Arts - Hospitality Marketing
University of South Carolina
Columbia, SCMBA - Business Administration and Management
New Jersey Institute of Technology
Newark, NJSkills
- Sales Training & Leadership
- Business Development & Planning
- Training & Coaching
- Marketing
- CRM Platforms
- Forecasting and Planning
- Data Analysis/KPI
- Business Development
- Brand Building
- Operations
- Leadership
- Negotiating
- Strategic Planning
- Performance Management
- Territory Growth
- Project Management
Awards
- LEADERSHIP AWARD
- SALESPERSON OF THE YEAR
Timeline
Owner/Operator
Fall Guy Trucking, LLC
01.2019 - 06.2023
Director of Business Development
Mildred Elley NYC
01.2016 - 01.2019
Sales Manager
Stens
01.2011 - 01.2016
PSR Account Manager
SimplexGrinnell
01.2004 - 01.2010
Bachelor of Arts - Hospitality Marketing
University of South Carolina
MBA - Business Administration and Management
New Jersey Institute of Technology
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