Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Carl Parish
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Carl Parish

Fords,New Jersey

Summary

Enterprise sales leader with 15+ years driving aggressive revenue growth and market penetration across Channel, Enterprise, Federal, and SLED. A trusted GTM architect for leading technology providers and systems integrators, shaping and executing digital transformation strategies that deliver unmistakable ROI. Commands complex stakeholder ecosystems, navigates disruptive market cycles, and consistently sustains elite, above-plan performance across critical metrics.

*2026 YTD Impact (vs. 2025)

• 157% revenue growth

• 30% lift in conversion rates

• 40% reduction in customer attrition

Overview

16
16
years of professional experience

Work History

MANAGING PARTNER, COMMERCIAL-SLED-FEDERAL SALES

GHA Technologies (VAR)
Fords, New Jersey
01.2025 - Current
  • Drives aggressive YoY revenue expansion across Channel, Commercial, SLED, and Federal markets, delivering 157% YTD revenue growth.
  • Leads a multi‑disciplinary team of territory AEs and technical/data specialists driving $20M+ ARR.
  • Primary GTM architect for Tier‑1 solution providers, network, carriers, and systems integrators—driving enterprise‑level digital transformation projects that exceed $1M+ TCV.
  • Spearheads operational and technical roadmaps that generate double digit -verified- client ROI.
  • Accelerates cloud, security, and AI/ML enablement—partnering with Channel teams to deliver training programs that reduce, time‑to‑productivity by 30 days.
  • Verticalized 3,000+ partners, optimizing onboarding pipelines to expand coverage, accelerate adoption, and unlock new channel revenue streams.
  • Owns event strategy across trade shows, expositions, and executive seminars—securing high‑value leads and increasing partner network reach 30%.

*Impact YTD - 2026
-#1 Federal/SLED team
-Top 1% of AEs (enterprise)
-157% revenue growth
-30% lift in conversion rates
-40% reduction in customer attrition

CHANNEL SALES MANAGER-DISTRIBUTOR SALES & SERVICE

National Retail Solutions (IDT)
Newark, New Jersey
08.2024 - 01.2025
  • Expanded NRS market presence in NNJ by 17%, onboarding and managing 80 SMB retail distributors.
  • Generated $1.5M+ ARR cross-selling a full retail tech stack (SaaS, FinTech, POS, eCommerce).
  • Implemented analytics frameworks and drove inventory improvements, cutting costs, shrinkage, and surplus by 20%.
  • Launched retail tech training, boosting user proficiency and employee retention 33%.
  • Aligned with corporate teams to optimize local GTM, accelerating territory customer acquisition 47%.

*Impact - '24/'25
Grew market share 17%
Reduced inventory cost/shrinkage by 20%

PARTNER ACCOUNT MANAGER-COMMERCIAL/SLED

Ericsson Enterprise Wireless Solutions
Woodbridge, NJ
10.2022 - 01.2024
  • Managed 75 regional and global channel partners generating $30M+ in annual revenue, driving a 35% growth rate in FY23.
  • Led bi-weekly T-Mobile NE Partner Showcases, securing $10.8M+ in net-new co-sell pipeline.
  • Launched a "Wireless Tech-Talk" framework, expanding mobility sales (Fleet, IoT, SASE) by 45% across FY23–FY24.
  • Aligned sales execution and regional account mapping across matrixed teams of RSMs, SAMs, SEs, and SAs, driving a 37% increase in channel deal registrations.
  • Spearheaded corporate presence across major industry trade shows, expos, and executive seminars, capturing high-quality leads to expand the partner network by 55%.

*Impact - '21-'24
-Closed: City of Philadelphia - Dept of Elections - $1.2M (PMC)
-Closed: Subway/CVS (renewals) $1.55M (Acuative)

SENIOR CLIENT PARTNER-INVESTMENT SALES

Verizon Business Group
Basking Ridge, New Jersey
04.2019 - 10.2022
  • Increased revenue from an original list of 50 greenfield/whitespace accounts by 20% each year.
  • Prospected multi-national commercial accounts using a multi-touch method to uncover new business in Manufacturing, FinTech, Pharma, and Healthcare. Grew new logos by 30% year over year.
  • Engaged internal and external leadership, business partners, and field teams to dissect customers' digital transformation vision.
  • Analyzed cost drivers of established and emerging technologies and presented end-to-end creative and innovative solutions.
  • Identified, designed, and executed joint account plans for national/global implementations.

*Impact - '19-'21
-Closed: Standard Motor Products - $1.7M

SENIOR CLIENT PARTNER-PRINCIPAL SALES

Verizon Business Group
Morristown, New Jersey
01.2016 - 03.2019
  • Demonstrated value and ROI with financial models and price plan analysis.
  • Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
  • Solved business needs as a trusted advisor.
    Established a quick rapport and converted competitive business.
  • Managed the implementation and deployment of national agreements.
  • Analyzed data from customer surveys to identify areas for improvement.

*Impact - '16-'19
-Closed: Skanska USA (renewal) - $11.2M
-Closed: Skanska Civil - $1.2M
-Closed: Wakefern Corp - $800K

MAJOR ACCOUNT MANAGER-NE COMMERCIAL SALES

Verizon Wireless
Warren, New Jersey
04.2010 - 12.2016
  • Owned and expanded regional and national Fortune 500 portfolios, driving double‑digit revenue growth and multi‑year contract renewals.
  • Surpassed monthly sales, revenue, and KPI targets for multiple quarters, ranking in the top performance tier across the organization.
  • Negotiated enterprise‑level contracts valued from $2M–$25M (TCV), leading cross‑functional teams to deliver complex voice, data, and cloud service solutions.
  • Built and strengthened executive relationships across CIO, CTO, and VP‑level stakeholders, achieving a 95%+ customer satisfaction and retention rate.
  • Identified and activated high‑value prospects through market intelligence, competitive analysis, and whitespace mapping, consistently opening net‑new pipeline opportunities.
  • Led strategic business reviews and solution‑alignment sessions with key accounts, uncovering growth opportunities and accelerating adoption of advanced services.

*Impact - '10-'15
Closed: KPMG - 2K Activations - $2.3M

Education

B.A. - Political Science & International Relations

Rider University
Lawrenceville, NJ
01.1994

MBA - Advanced Business & Data Analytics

Rider University
Lawrenceville, NJ

Skills

Executive relationship building

Business partnership development

Global and government account management

Initiative prioritization

Growth strategy and alliances

Systems modernization

Navigating differences

Voice and value ambassador

Message articulation and delivery

Multidisciplinary cooperation

Elevating customer touchpoints

Affiliations

  • Phi Beta Sigma Fraternity, Inc., Unites States Triathlon Association (Triathlete), Big Brothers – Big Sister Organization - Essex County-NJ, Habitat for Humanity - International, Salvation Army

Timeline

MANAGING PARTNER, COMMERCIAL-SLED-FEDERAL SALES

GHA Technologies (VAR)
01.2025 - Current

CHANNEL SALES MANAGER-DISTRIBUTOR SALES & SERVICE

National Retail Solutions (IDT)
08.2024 - 01.2025

PARTNER ACCOUNT MANAGER-COMMERCIAL/SLED

Ericsson Enterprise Wireless Solutions
10.2022 - 01.2024

SENIOR CLIENT PARTNER-INVESTMENT SALES

Verizon Business Group
04.2019 - 10.2022

SENIOR CLIENT PARTNER-PRINCIPAL SALES

Verizon Business Group
01.2016 - 03.2019

MAJOR ACCOUNT MANAGER-NE COMMERCIAL SALES

Verizon Wireless
04.2010 - 12.2016

B.A. - Political Science & International Relations

Rider University

MBA - Advanced Business & Data Analytics

Rider University
Carl Parish