CARLA HALLIBURTON
Deltona,FL
Summary
Luxury Sales Executive with 10+ years in hospitality, group and catering sales, and strategic account management. Proven track record of driving multimillion-dollar revenue, expanding market share, and exceeding quotas for global brands, including Marriott. Skilled in contract negotiation, pipeline management, forecasting, and event execution, with expertise in luxury service standards. Adept at leveraging high-touch service and data-driven strategy to cultivate exclusive client relationships, and secure future revenue growth.
Overview
13
13
years of professional experience
Work History
Membership Manager (Luxury & Group Sales)
American Express
12.2017 - Current
- Cultivated strategic partnerships with luxury hotel brands, including Marriott portfolio properties, delivering multimillion-dollar annual revenue.
- Spearheaded corporate group travel programs, increasing repeat business by 25%.
- Designed premium F&B activations and event experiences, boosting hotel ancillary revenue, and client loyalty.
- Led FAM trips and conducted site inspections to evaluate luxury properties and amenities, leveraging firsthand knowledge to boost bookings by 30% and secure repeat client business.
- Executed proposals and negotiated contracts for corporate and association accounts, ensuring flawless client experiences and strengthening brand loyalty.
- Mentored junior sales associates, raising team closing ratios by 15%.
Travel & Lifestyle Associate
American Express
01.2015 - 01.2018
- Managed premium corporate and leisure accounts, curating luxury itineraries with hotel, F&B, and group packages.
- Consistently exceeded sales targets through strategic upselling and cross-selling, growing revenue year over year.
- Strengthened long-term loyalty with HNW clients by providing personalized, luxury travel solutions.
- Partnered with event sales teams to execute customized corporate group packages, securing repeat business.
Sales Manager
Hyatt Hotels
01.2013 - 01.2015
- Increased F&B revenue by 18% year-over-year in partnership with Catering Director.
- Developed proposals, contracts, and BEOs to facilitate group and catering sales processes.
- Expanded corporate and group client base through diligent lead follow-ups and site visits.
- Ensured flawless event execution and client satisfaction as primary liaison.
Education
A.S. - Business Administration
Bainbridge State College
Bainbridge, GAAssociate of Applied Science - Business Management
Bainbridge State College
Bainbridge, GASkills
- Luxury Group & Catering Sales
- Microsoft Office Suite
- Forecasting & Market Analysis
- STR Analysis
- Contract Negotiation
- Corporate Account Management
- Event Execution & Deployment
- CRM & Sales Revenue Growth
- Delphi, Hotel Sales Pro/Opus
Accomplishments
- Consistently exceeded sales and revenue targets at American Express, driving client retention and revenue growth.
- Recognized for curating premium group experiences that strengthened client loyalty and repeat business.
- Delivered sales training and strategy presentations to enhance team performance.
- Closed group contracts up to 1000 attendees, securing repeat Fortune 500 accounts.
Timeline
Membership Manager (Luxury & Group Sales)
American Express
12.2017 - Current
Travel & Lifestyle Associate
American Express
01.2015 - 01.2018
Sales Manager
Hyatt Hotels
01.2013 - 01.2015
A.S. - Business Administration
Bainbridge State College
Associate of Applied Science - Business Management
Bainbridge State College