Carla Herrera
BUCKEYE,AZ
Summary
Dynamic Life Enrichment Director with a proven track record at Diamondback Health and Rehabilitation, enhancing resident engagement through innovative program development and effective collaboration. Skilled in strategic planning and team leadership, I successfully increased participation in activities by creating diverse, inclusive events tailored to individual interests, fostering a vibrant community atmosphere.
Life enrichment professional with proven ability to design and implement dynamic programs that foster community and individual growth. Known for strong focus on teamwork and achieving impactful results. Recognized for adaptability and reliability in meeting changing needs, with expertise in team leadership and activity coordination.
Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
1
1
year of post-secondary education
26
26
years of professional experience
Work History
Life Enrichment Director
Diamondback Health and Rehabilitation
10.2024 - Current
- Coordinated community outreach events strengthening relationships with local organizations and resources.
- Assessed individual needs of residents regularly to ensure appropriate support was provided in terms of physical, emotional, mental health care services.
- Implemented dementia-focused trainings for staff to better understand and support residents experiencing cognitive decline.
- Reduced resident isolation by promoting socialization opportunities within the community environment.
- Provided one-on-one programs and activities for residents unable to participate in group settings.
- Created diverse and inclusive events tailored to individual interests, resulting in increased resident participation in activities.
- Analyzed resident interest trends, adapting programs to align with preferences and enhance overall satisfaction.
- Conducted quarterly evaluations of programs, adjusting based on insights gathered to improve resident engagement and satisfaction.
- Evaluated program effectiveness through resident feedback, ensuring continuous improvement of enrichment initiatives.
- Managed budgetary constraints while providing high-quality programming options for all residents.
- Facilitated collaborative holiday decorating efforts to enhance community spirit and engagement. of facility, garnering help of residents and volunteer staff.
Life Enrichment Director/Memory Care Director
Scottsdale Square Village Memory Care
05.2024 - 10.2024
- Developed comprehensive care plans for each resident, ensuring a holistic approach to their wellbeing.
- Managed budget within constraints to deliver high-quality programming options for residents.
- Increased resident socialization through implementation of wide range of fun, educational and family-oriented activities.
- Conducted regular assessments of each resident's cognitive status, adjusting their care plans accordingly to provide the most appropriate level of support.
- Collaborated with community resources to enhance residents' social, emotional, and physical well-being.
- Collaborated with community resources to enhance residents' social, emotional, and physical well-being through targeted initiatives.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Established and maintained communication with staff, physicians, and community organizations to ensure quality patient care.
Activities Director/Operations Manager/Marketing Director
Amarsi Assisted Living
01.2022 - 01.2023
- Monitored budget expenditures for activities, ensuring cost-effective solutions aligned with operational goals.
- Acted as a liaison between the activities department and other facility staff, ensuring seamless integration of recreational offerings with daily care plans.
- Developed and implemented strategies to maximize customer satisfaction.
- Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
Life Enrichment Director
Emeritus at Phoenix Assisted Living
04.2015 - 04.2020
- Developed and implemented engaging life enrichment programs enhancing resident participation and well-being.
- Increased resident socialization through implementation of wide range of fun, educational and family-oriented activities.
- Coordinated special events such as holiday celebrations, trips, and guest speakers to enrich the overall experience of residents.
- Planned zoo trips, shopping excursions and religious worship opportunities for residents.
- Managed activity scheduling and logistics, enhancing resource allocation and maximizing resident participation.
- Organized zoo trips, shopping excursions, and religious worship opportunities, enriching residents' experiences and fostering community connections.
- Facilitated diverse fun, educational, and family-oriented activities, promoting increased resident socialization and engagement.
- Oversaw scheduling of activities, managing logistics to optimize resource allocation and participation rates.
Life Enrichment Director
Paradise Assisted Living
02.2012 - 04.2015
- Coordinated holiday decorations with residents and volunteer staff to create a festive atmosphere.
- Developed monthly activity calendars incorporating feedback from internal and external stakeholders to enhance resident engagement.
- Structured monthly activity calendars based on feedback received from both internal and external stakeholders.
- Established strong partnerships with local vendors and service providers to enhance available resources and offerings for residents.
- Assigned tasks, set schedules, and inspired staff to achieve high performance in key areas.
Jabil Circuit
Quality Control Department
09.2009 - 12.2011
- Self-motivated, with a strong sense of personal responsibility.
- Adapted quickly to fast-paced environments, contributing to team objectives and maintaining productivity.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Supported day-to-day operations, collaborating efficiently with team members to maintain workflow.
- Organized and managed multiple projects simultaneously, ensuring timely completion and adherence to deadlines.
Night Auditor/Office Manager
Microtel Inn & Suites By Wyndham Welton
05.2007 - 09.2009
- Managed front desk operations during night shifts, providing exceptional customer service.
- Reconciled daily financial transactions to ensure accuracy and compliance with hotel policies.
- Coordinated room inventory and reservations to optimize occupancy rates.
- Controlled cash and credit card payment transactions at front desk to successfully reduce errors.
- Implemented process improvements to enhance workflow efficiency for night operations.
- Resolved guest inquiries and complaints to maintain high satisfaction levels during late hours.
- Resolved guest inquiries and complaints promptly, maintaining high satisfaction levels during late hours.
Wearhouse Supervisor
Frederick of Hollywood
06.2000 - 01.2007
- Coordinated daily operations to ensure timely order fulfillment and optimized workflow across multiple departments.
- Supervised warehouse operations by managing shift employees to maintain productivity and safety standards.
- Streamlined inventory management processes, enhancing accuracy in stock levels and reducing discrepancies.
- Implemented process improvements that reduced handling times and increased overall productivity in warehouse activities.
- Oversaw shipping and receiving processes to ensure timely deliveries and safety compliance.
- Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
- Trained new team members on proper and safe use of tools and equipment.
Education
OSHA 10 - Osha
360 Training
11.2026 - 11.2026
NFPA 70E - Osha
360 Training
11.2026 - 11.2026
NABCEP - NABCEP
NABCEP
11.2026 - 11.2026
Beverly High School
Los Angeles, CA 09.2013 - 05.2014
Skills
- Effective collaboration and interaction
- Recruiting and hiring
- Records management
- Activity research and implementation
- Teamwork
- Problem-solving
- Multitasking Abilities
- Reliability
- Team building
- Safety protocols
- Public relations
- Coaching and mentoring
- Task prioritization
- Crowd control
- Professionalism
- Strategic planning
- Staff training
- Inventory control
- Staff supervision
- Time management abilities
- Facility management
- VIP services
- Analytical skills
- Entertainment law
- Adaptability
- Financial reporting
- Event planning
- Vendor relations
- Event promotion
- Program development
- Program success monitoring
- Travel arrangements
- Ticket sales
- Goal setting
- Entertainment booking
- Adaptability and flexibility
- Audiovisual equipment
Languages
Spanish
Timeline
OSHA 10 - Osha
360 Training
11.2026 - 11.2026
NFPA 70E - Osha
360 Training
11.2026 - 11.2026
NABCEP - NABCEP
NABCEP
11.2026 - 11.2026
Life Enrichment Director
Diamondback Health and Rehabilitation
10.2024 - Current
Life Enrichment Director/Memory Care Director
Scottsdale Square Village Memory Care
05.2024 - 10.2024
Activities Director/Operations Manager/Marketing Director
Amarsi Assisted Living
01.2022 - 01.2023
Life Enrichment Director
Emeritus at Phoenix Assisted Living
04.2015 - 04.2020
Beverly High School
09.2013 - 05.2014
Life Enrichment Director
Paradise Assisted Living
02.2012 - 04.2015
Jabil Circuit
Quality Control Department
09.2009 - 12.2011
Night Auditor/Office Manager
Microtel Inn & Suites By Wyndham Welton
05.2007 - 09.2009
Wearhouse Supervisor
Frederick of Hollywood
06.2000 - 01.2007