CARLA SAVIANO
Severna Park,MD
Summary
Innovation technology sales strategist and team leader with over 25 years of extensive experience in revenue growth, channel development, negotiation and engineering problem-solving. Drove market share and brand loyalty, while implementing innovative partner programs that enhanced customer satisfaction and loyalty across multiple distribution channels.
Overview
34
34
years of professional experience
Work History
NEW AGE DISTRIBUTION TEAM LEAD
HP INC. / HEWLETT-PACKARD
02.2021 - Current
- Led HP’s New Age distribution team (over 20 people) and strategic partnership with New Age Electronics achieving revenue of up to $250M.
- Led HP team of 12 sales and business professionals in revenue growth, forecasting, inventory management, and partner engagement initiatives.
- Achieved goal attainment in 7 of 8 half-year periods, with performance reaching as high as 160% of quota.
- Increased accessory revenue by more than 70% through strategic category expansion and partner development.
- Built trusted relationships with New Age Electronics and key channel partners, driving long-term growth and strategic alignment.
- Mentored team members, fostering collaboration and accountability that enhanced team performance and engagement.
D&H and DISTRIBUTION TEAM LEAD
HP INC. / HEWLETT-PACKARD
02.2017 - 02.2021
- Led HP’s D&H Distribution business and Sales Team during a period of unprecedented market conditions with Covid.
- Delivered approximately 215% revenue growth through strategic inventory planning, product allocation, and reseller expansion.
- Increased accessory penetration and profitability via targeted channel programs that enhanced market presence.
- Developed new reseller and e-commerce channel relationships to broaden market access and engagement.
STAPLES US RETAIL PC SALES MANAGER
HP INC. / HEWLETT-PACKARD
03.2015 - 02.2017
- Delivered approximately 15% business growth through strategic assortment planning, promotions, and merchandising initiatives.
- Cultivated executive and merchant relationships to enhance market share and drive sales growth.
- Managed HP’s Staples business across notebooks and desktops, focusing on strategic growth initiatives.
CONSUMER SALES ACCOUNT MANAGER, PC/PRINT
HP INC. / HEWLETT-PACKARD
04.2007 - 03.2015
- Led HP’s military retail business across domestic and international military exchanges.
- Increased combined notebook and desktop market share from approximately 30% to more than 70%.
- Supported 2,000+ military retail and remote locations globally, enhancing accessibility and service delivery.
US RETAIL PHOTO SPECIALTY SALES ACCOUNT MANAGER (3)
HP INC. / HEWLETT-PACKARD
05.2004 - 04.2007
- Assisted in launch of HP’s photo specialty retail channel nationwide, establishing key partnerships with retailers including Adorama, Ritz Camera, Wolf Camera, Calumet Photo, Samy’s Camera, B&H Photo, and Beach Camera.
- Drove significant revenue growth through new account development, product expansion, and category management.
- Expanded HP’s presence in imaging, printing, and technology categories within specialty retail, enhancing brand visibility.
US RETAIL PC CHANNEL DEVELOPMENT MANAGER
HP INC. / HEWLETT-PACKARD
04.2002 - 05.2004
- Grew broadcast channel business from startup phase to approximately $80M in annual revenue (earning HP Winner’s Summit recognition for outstanding business performance and channel growth).
- Developed partner business plans, forecasting processes, and growth strategies that increased revenue and profitability.
- Onboarded new distribution partners, developing new routes to market that expanded sales opportunities.
- Managed strategic distribution partners, including IMG, Broadcast, and BDI Laguna, to enhance channel effectiveness.
US RETAIL PC PROGRAM MARKETING MANAGER
HEWLETT-PACKARD
02.2000 - 04.2002
- Managed national rebate and promotional programs, enhancing engagement with HP’s U.S. consumer retail business.
- Led relationships with Young America, HP’s rebate fulfillment partner, overseeing high-volume national rebate programs.
- Managed retail returns program designed to improve profitability and DGF program post merger.
MANUFACTURING ENGINEER (PROGRAMMABLE LOGIC CONTROLLER SPECIALIST)
GENERAL ELECTRIC
Atlanta, GA
03.1994 - 02.1997
- Designed and programmed industrial automation systems with PLC, ladder logic, and motion-control technologies to enhance operational capabilities.
- Diagnosed and resolved critical PLC network issues, which reduced unplanned production downtime by 15%.
MANUFACTURING ENGINEER (GENERALIST)
GENERAL ELECTRIC
06.1992 - 03.1994
- Conducted root-cause analysis and implemented corrective actions, enhancing production performance.
- Applied Six Sigma and quality methodologies, increasing throughput and minimizing downtime.
- Participated in General Electric’s Technical Leadership Program.
Education
Master of Business Administration -
Indiana University
Bachelor of Science - Industrial & Systems Engineering
Georgia Institute of Technology
North Carolina HS of Science and Mathematics
Durham, North CarolinaSkills
- Revenue growth
- Market expansion
- Sales forecasting
- Partner engagement
- Inventory management
- Customer relations
- Strategic planning
- Customer relationship negotition
- Team building
- Mentoring team members
Affiliations
- Volunteer - Coaching Youth Lacrosse and Field Hockey (numerous years and wrinkles)
- Co-Chair - Lumbee Indian Tribe United (currently)
- Volunteer - HP Indigenous BRG (currently)
Timeline
NEW AGE DISTRIBUTION TEAM LEAD
HP INC. / HEWLETT-PACKARD
02.2021 - Current
D&H and DISTRIBUTION TEAM LEAD
HP INC. / HEWLETT-PACKARD
02.2017 - 02.2021
STAPLES US RETAIL PC SALES MANAGER
HP INC. / HEWLETT-PACKARD
03.2015 - 02.2017
CONSUMER SALES ACCOUNT MANAGER, PC/PRINT
HP INC. / HEWLETT-PACKARD
04.2007 - 03.2015
US RETAIL PHOTO SPECIALTY SALES ACCOUNT MANAGER (3)
HP INC. / HEWLETT-PACKARD
05.2004 - 04.2007
US RETAIL PC CHANNEL DEVELOPMENT MANAGER
HP INC. / HEWLETT-PACKARD
04.2002 - 05.2004
US RETAIL PC PROGRAM MARKETING MANAGER
HEWLETT-PACKARD
02.2000 - 04.2002
MANUFACTURING ENGINEER (PROGRAMMABLE LOGIC CONTROLLER SPECIALIST)
GENERAL ELECTRIC
03.1994 - 02.1997
MANUFACTURING ENGINEER (GENERALIST)
GENERAL ELECTRIC
06.1992 - 03.1994
Master of Business Administration -
Indiana University
Bachelor of Science - Industrial & Systems Engineering
Georgia Institute of Technology
North Carolina HS of Science and Mathematics