Open To Work
CARLA S GROSS
Cape Girardeau,MO
Work Preference
Summary
Results-oriented Leader with expertise in operations management, growth strategy, and compliance in multi-site environments. Fostered alignment of clinical, financial, and operational functions to improve patient outcomes and drive revenue growth. Spearheaded sales increases through strategic customer acquisition and partnership development.
Overview
10
10
years of professional experience
Work History
Senior Business Development Partner
KG&P Strategies & Companies
02.2024 - Current
- Develop and implement Go-to-Market Strategies for Strategic Partnerships and Business Development, penetrating the Federal Civil sector, enhancing engagement metrics by securing 150+ new contacts and achieving an increase of 20% in qualified lead generation.
- Manage sales pipeline, leveraging data-driven insights to improve performance and increase conversion rates by 35%.
- Conducted research on industry benchmarks and competitor strategies, leveraging findings to inform strategic business direction and advise C-suite on solutioning, pricing, and growth decisions across multiple subsidiaries.
- Provided solution shaping and strategy response, influencing business decision making across suite of companies to enhance organizational strategy.
- Implemented advanced forecasting models using historical data trends, improving prediction accuracy by 40% and enabling finance team to make informed strategic decisions for market growth opportunities.
Senior Consultant
ZMark Health
02.2023 - 02.2024
- Built partnerships with C-suite and public sector entities, driving >30% YOY growth in patient acquisition.
- Developed and managed strategic partnerships with payers, health systems, provider groups, and consumer channels, driving a 30%+ increase in patient acquisition year-over-year.
- Strengthened pricing and cost containment strategies resulting in financial performance increases from 11% to 62% in Q1.
- Engaged 10 national organizations averaging $24M in revenue; completed provider contracting across autism, mental health, occupational therapy, and speech therapy sectors.
- Designed tailored interventions for clients facing significant transformation challenges; achieved smoother integration reflected in qualitative feedback from stakeholders across 10 major projects annually.
VP Growth and Strategic Initiatives
Instant Impact
02.2016 - 02.2024
- Developed and executed expansion strategies for private and nonprofit healthcare networks, increasing business volume 35% in first quarter of engagement.
- Defined and tracked key growth KPIs, exceeding revenue and patient acquisition targets by 30% each quarter.
- Designed and tracked KPIs to exceed quarterly revenue and acquisition goals by 30%+ consistently.
- Led large-scale reorganization across 25 multi-state care centers, improving operational efficiency 45%.
- Drove accreditation readiness (CARF, Joint Commission, NCQA, COA) for 45 government-funded contracts, enhancing compliance and service quality.
- Conducted risk and investment analysis to optimize long-term performance of consulting portfolio.
VP of Quality and Strategic Growth
New Spectrum Health
08.2021 - 02.2023
- Collaborated with key business partners to implement internal system enhancements, spearheading the establishment of four accountability systems that improved oversight and tracking efficiency across departments, resulting in reduced project delivery times.
- Introduced accountability and performance tracking systems that enhanced cross-department oversight and streamlined project delivery.
- Translated analytics and stakeholder insights into operational improvements that accelerated service development timelines by two weeks.
- Defined technology modernization roadmap enabling workflow automation and reducing monthly error rates >30%.
- Evaluate technology stacks, identify innovations, approaches, and strategic partnerships to ensure best positioning an increase in business growth.
- Performed market and competitor analysis to inform go-to-market strategy for new regions, launches targeting 15% market share increase across two quarters.
Director of Business Development
Behavioral Health Center of Excellence
08.2017 - 08.2021
- Grew revenue 80% in the first year by cultivating and strengthening strategic relationships and drove market expansion.
- Cultivated partnerships with leading industry stakeholders, driving business growth; facilitated quarterly strategy sessions identifying three high-potential opportunities for expansion and enhancing collaboration across divisions.
- Leveraged diverse digital data sources to identify and target high-potential leads, resulting in a 30% increase in active pipeline deals over the course of a single fiscal quarter.
- Executed outbound lead generation strategies, increasing qualified leads by 25% each quarter.
- Developed and maintained relationships with key stakeholders from 20 companies post-merger to ensure ongoing collaboration.
Education
Master of Science - Health Administration
California Coast University
Santa Ana, CABachelor of Science - Psychology
Temple University
Philadelphia, PASkills
- Advanced forecasting models
- Market and trend analysis
- Predictive analytics
- Data visualization with Power BI
- Statistical modeling
- Business intelligence tools
- Capture strategy and solutioning
- Pricing and proposal leadership
- Procurement and compliance
- Competitive intelligence
- Innovation strategy and ecosystems
- Data analytics and reporting
- Workflow automation techniques
- Process mapping and optimization
- Risk mitigation strategies
- Performance metrics development
- Organizational restructuring methods
- Microsoft Azure expertise
- AI technologies proficiency
- Smartsheet, Asana, Salesforce, HubSpot skills
Technologies And Skills
Data Analysis and Forecasting, Advanced Forecasting Models, Market Analysis, Predictive Analytics, Data Visualization (Power BI), Statistical Modeling, Business Intelligence Tools, Capture Strategy, Solutioning, Pricing & Proposal Leadership, Procurement, Compliance & Portfolio Standardization, Competitive Intelligence, Innovation Strategy & Partner Ecosystems, Forecasting, Data Analytics & Executive Reporting, Workflow Automation & Process Optimization, Process Mapping, Workflow Automation Techniques, Compliance and Risk Mitigation Strategies, Performance Metrics Development, Organizational Restructuring Techniques, Power BI, Azure, AI Technologies, Smartsheet, Asana, Salesforce, HubSpot, CentralReach, Rethink, Aloha ABA, Motivity
Timeline
Senior Business Development Partner
KG&P Strategies & Companies
02.2024 - Current
Senior Consultant
ZMark Health
02.2023 - 02.2024
VP of Quality and Strategic Growth
New Spectrum Health
08.2021 - 02.2023
Director of Business Development
Behavioral Health Center of Excellence
08.2017 - 08.2021
VP Growth and Strategic Initiatives
Instant Impact
02.2016 - 02.2024
Master of Science - Health Administration
California Coast University
Bachelor of Science - Psychology
Temple University