Carlee Dewey
Myrtle Beach,SC
Summary
Dynamic marketing leader with a proven track record in crafting and implementing localized marketing strategies across diverse multi-unit environments. Expertise in driving traffic, enhancing conversion rates, and fostering brand loyalty through innovative, data-driven campaigns and strategic community partnerships. Successful in both retail and healthcare sectors, with a strong commitment to exceptional customer experiences and sustainable market-level growth. Adept at leveraging cross-functional collaboration to achieve organizational objectives and elevate brand presence.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Oak Dental Partners
06.2025 - Current
- Drove customer acquisition and retention for 80+ locations, contributing to 6% increase in new patients through localized and regional strategies
- Built and activated multi-channel campaigns (digital, traditional, grassroots) to increase patient traffic and appointment bookings
- Optimized marketing spend by analyzing conversion rates, CPA, and ROI, and reallocating budget toward highest-performing channels
- Partnered with executive leadership and field teams to translate business goals into market-specific marketing initiatives
- Directed vendor relationships and managed budgets across a multi-location network to ensure efficient execution and measurable impact
- Managed $1.8M marketing budget and vendor partnerships across a multi-location network, delivering campaigns on time and within budget while exceeding performance targets
- Remote
Denovo Marketing Pre-Opening Strategist
Heartland Dental
04.2025 - 06.2025
- Built and launched go-to-market plans for new practices by analyzing local demographics, competition, and patient demand
- Deployed multi-channel campaigns (PPC, paid social, local partnerships) to generate early patient pipelines prior to opening
- Coordinated with operations, recruiting, and leadership teams to align messaging, timing, and launch readiness
- Established pre-opening brand presence through community outreach, events, and local networking initiatives
- Tracked early performance metrics and optimized campaigns to accelerate new patient acquisition post-launch
Field Marketing Strategist
Heartland Dental
South Carolina
04.2022 - 06.2025
- Owned marketing performance across 90+ practices, identifying growth opportunities and closing gaps in patient acquisition
- Translated market data and patient insights into customized, location-specific growth plans
- Drove measurable increases in traffic and production by executing targeted promotions, referral strategies, and partnerships
- Equipped office teams with tools, training, and playbooks to independently execute high-impact local marketing
- Audited and improved online reputation, social engagement, and community visibility to strengthen competitive positioning
Area Marketing Manager
Tanger Outlets
Myrtle Beach Properties
01.2021 - 03.2022
- Drove center traffic and sales through events, promotions, and strategic marketing campaigns
- Built partnerships with retailers and local organizations to enhance brand presence and community engagement
- Supported tenant success through collaborative marketing initiatives and customer experience strategies
Retailer & Customer Relations Manager
Tanger Outlets
04.2019 - 01.2021
- Strengthened retailer performance through relationship management and marketing support
- Coordinated events and promotions to increase shopper engagement and repeat visits
- Delivered high-quality customer experiences to enhance brand loyalty
Assistant Women’s Basketball Coach & Recruiting Coordinator
University of Maryland Baltimore County
08.2014 - 04.2020
- Developed recruiting strategies and built relationships to attract top talent
- Led community outreach and engagement initiatives to promote the program
- Managed operations, compliance, and communications
Management Assistant
Enterprise Rent-A-Car
04.2011 - 08.2012
- Managed daily operations including sales, customer service, and marketing initiatives
- Recognized for top sales performance and customer satisfaction
- Awarded “Best of the Best” distinction
Education
Master of Business Administration - MBA
University of Maryland Global Campus
Master of Science - Management, Marketing
University of Maryland Global Campus
Bachelor of Arts - Communication and Media Studies
University of Maryland Baltimore County
Skills
- Field & Local Marketing Strategy
- Retail Traffic & Sales Growth
- Community Engagement & Partnerships
- Multi-Location Marketing Execution
- Customer Experience Optimization
- Digital Marketing (Paid Media, Social)
- Data Analysis & Performance Metrics
- Cross-Functional Collaboration
- Event & Promotion Planning
Timeline
Marketing Manager
Oak Dental Partners
06.2025 - Current
Denovo Marketing Pre-Opening Strategist
Heartland Dental
04.2025 - 06.2025
Field Marketing Strategist
Heartland Dental
04.2022 - 06.2025
Area Marketing Manager
Tanger Outlets
01.2021 - 03.2022
Retailer & Customer Relations Manager
Tanger Outlets
04.2019 - 01.2021
Assistant Women’s Basketball Coach & Recruiting Coordinator
University of Maryland Baltimore County
08.2014 - 04.2020
Management Assistant
Enterprise Rent-A-Car
04.2011 - 08.2012
Master of Science - Management, Marketing
University of Maryland Global Campus
Bachelor of Arts - Communication and Media Studies
University of Maryland Baltimore County
Master of Business Administration - MBA
University of Maryland Global Campus