CARLEY WATSON
Nashville,TN
Summary
Seeking a position where I can utilize my creative abilities to market and improve the brand and message. I possess strong organization and communication skills, along with the desire to increase my knowledge in the Fashion and marketing fields.
Overview
10
10
years of professional experience
Work History
Direct Sales
BCBG MaxAzria
Roseville, CA
12.2018 - 01.2020
- Luxury Wardrobe Styling, Customer Relationship Management
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed and motivated sales team to increase revenue by 60%
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Marketing Director/Office Manager
Thrive Spine Center
Folsom, CA
03.2019 - 11.2019
- Coordinated within a team to generate dynamic marketing content.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Initiated sessions with team to brainstorm new ideas and promotional strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns.
Brand Ambassador
KIND - Monster Energy - BodyArmor
Sacramento, CA
01.2016 - 01.2018
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Acted as face of brand at retail events and sampling opportunities at multiple locations.
- Conducted field recruiting at industry events to expand brand presence.
- Identified future sampling and event opportunities.
Owner –Fashion Stylist
Express Love Apparel
El Dorado Hills, CA
03.2011 - 09.2017
- Graphic Design
- Social Media Marketing
- Kept up with trends across Social Media and within the fashion industry.
- Performed various sales transactions, checked on invoices, prepared special orders and delivered correct merchandise.
- Drove brand awareness by organizing display setups and assisting in merchandising.
- Handled incoming mail, bills and invoices and completed appropriate actions.
Education
Fashion Stylist Certification - Fashion
School of Style
Los Angeles, CA2016
Independence
Shingle Springs, CA05.2010
Skills
- Business growth and retention
- Product sales
- Detail-Oriented
- Competitive Research
- Relationship Building
- Industry Trends
- Survey Design and Development
- Team Collaboration
- Time Management
- Visual Merchandising
Timeline
Marketing Director/Office Manager
Thrive Spine Center
03.2019 - 11.2019
Direct Sales
BCBG MaxAzria
12.2018 - 01.2020
Brand Ambassador
KIND - Monster Energy - BodyArmor
01.2016 - 01.2018
Owner –Fashion Stylist
Express Love Apparel
03.2011 - 09.2017
Fashion Stylist Certification - Fashion
School of Style
Independence