Carlos Cacho
Sr. Account Executive
Merced,Ca.
Summary
Versatile Senior Account Executive offering experience in account development, documentation and business development. Expert at driving sales and building relationships. Dedicated to exceeding quotas and expectations. Experience strengthening customer relationships and promoting company offerings. Strong active listening and persuasion skills. Adaptable and motivated by new challenges.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Sales Representative: Branded Merchandise
Archer & Hound Advertising
Fresno , CA
02.2023 - 08.2023
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Negotiated contracts with clients and developed relationships with key personnel.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Ordered, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
Senior Account Executive
Rivet Campus Media
Sherman Oaks, CA
07.2018 - 02.2023
- Negotiated and procured new business through proprietary database and marketing campaigns
- Implemented and executed sales strategies to maximize company's growth
- Utilize internal systems to self-manage sales metrics, such as reporting strategies, contacts, and contract size
- Stayed on top of all accounting issues including invoicing, receipts, and customer payments preferences
- Work collaboratively with print sourcing to assure accurate, timely, and professional delivery of customer's product
- Prepared documentation, finalized sales and maintained records.
- Key Accomplishments:
- Booked 90% of $307,500 goal, selling both OOH and Mobile Advertising
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements
- Researched emerging industry trends, applications, and concepts to enhance products and services
Marketing Coordinator/Customer Service Rep
Tottalee Case
Pasadena, CA
11.2016 - 05.2018
- Researched marketing methods to implement sale strategies for business expansion
- Actively promoted company's brand through social media accounts
- Key Accomplishments:
- First, to introduce and utilize IG stories, which attracted additional 2.4k followers in 3 months
- Supported in helping with inventory and shipping from Amazon and Shopify.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
Education
Bachelor of Arts - Business Administration; Emphasis Marketing Communications
California State University
Los Angeles, CA 01.2013 - 06.2016
Skills
Marketing strategy implementation
Forecast preparation
Sales target monitoring
Project Management
Customer satisfaction
Business development and planning
Prospecting skills
Strategic selling
Sales quota achievement
Merchandise sales
Excellent sales skills
Increasing sales
Understanding of sales retention
Sales contract processing
Sales Agreements
Add-on Sales
Sales team support
Sales strategy development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Sales Representative: Branded Merchandise
Archer & Hound Advertising
02.2023 - 08.2023
Senior Account Executive
Rivet Campus Media
07.2018 - 02.2023
Marketing Coordinator/Customer Service Rep
Tottalee Case
11.2016 - 05.2018
Bachelor of Arts - Business Administration; Emphasis Marketing Communications
California State University
01.2013 - 06.2016