Carlos E. Cruz
723 Rainfall Dr Wintergarden ,Fl
Summary
Proven Dayline Sales Leader with over 20 years at Westgate Resorts, advancing from Sales Representative to Director-level leadership. Expert in building high-performing dayline teams, driving VPG, improving closing percentages, and consistently achieving daily, monthly, and annual quotas. Recognized with multiple top VPG awards, Excellence Ring, and $1M Ring Club recognition.
Overview
18
18
years of professional experience
Work History
Dayline Sales Director
Westgate Resorts
01.2008 - Current
- Manager – WG Villas Resort (2026 – Present)
- Lead daily sales operations, accountability, productivity, and compliance with Westgate standards.
- In-House Sales Director – Cocoa Beach (2020 – 2026)
- Promoted during transition to In-House operations under Bobby Fusik.
- Led owner upgrade strategies to maximize ownership value.
- Partnered with Marketing to increase production across OPC, In-House, Show Tours, VOA’s, Renters, Straight-In Tours, and Locals.
- Excellence Ring recipient – 2022.
- Director of Sales – Dayline, Cocoa Beach (2018 – 2020)
- Established and guided a high-performing dayline sales team, focusing on achieving sales targets and fostering team collaboration.
- Increased year-over-year sales quotas through daily coaching and accountability.
- Conducted daily sales meetings and assisted with contract closings.
- Assistant Director of Sales – Dayline (2017 – 2018)
- Worked closely with Director Younis Kamel to achieve daily, monthly, and annual quotas.
- Trained managers and representatives to increase VPG and closing ratios.
- Assisted with leadership of the Spanish sales line.
- Sales Manager / Sales Representative – Dayline (2004 – 2017)
- Highest Closing Percentages: 34% (2005), 33% (2006), 32% (Q1 2007).
- Highest VPG Awards: $2,886 (2008), $5,356 (Q4 2010), STM Tours (Q4 2014), $3,966 (2015), $3,285 (2016), $3,675 (2017).
- Ring Club $1M Producer – 2026.
Dayline Sales Director
Westgate Resorts
01.2008 - Current
- Manager – WG Villas Resort (2026 – Present)
- Lead daily sales operations, accountability, productivity, and compliance with Westgate standards.
- In-House Sales Director – Cocoa Beach (2020 – 2026)
- Promoted during transition to In-House operations under Bobby Fusik.
- Led owner upgrade strategies to maximize ownership value.
- Partnered with Marketing to increase production across OPC, In-House, Show Tours, VOA’s, Renters, Straight-In Tours, and Locals.
- Excellence Ring recipient – 2022.
- Director of Sales – Dayline, Cocoa Beach (2018 – 2020)
- Established and guided a high-performing dayline sales team, focusing on achieving sales targets and fostering team collaboration.
- Increased year-over-year sales quotas through daily coaching and accountability.
- Conducted daily sales meetings and assisted with contract closings.
- Assistant Director of Sales – Dayline (2017 – 2018)
- Worked closely with Director Younis Kamel to achieve daily, monthly, and annual quotas.
- Trained managers and representatives to increase VPG and closing ratios.
- Assisted with leadership of the Spanish sales line.
- Sales Manager / Sales Representative – Dayline (2004 – 2017)
- Highest Closing Percentages: 34% (2005), 33% (2006), 32% (Q1 2007).
- Highest VPG Awards: $2,886 (2008), $5,356 (Q4 2010), STM Tours (Q4 2014), $3,966 (2015), $3,285 (2016), $3,675 (2017).
- Ring Club $1M Producer – 2026.
Education
Bachelor of Business Administration - undefined
Florida Southern College
Lakeland, FL01.2004
Skills
- Oversaw sales operations to optimize workflow and drive team success Collaborated with cross-functional teams to implement strategic initiatives Led efforts to enhance operational effectiveness and achieve sales targets
- Led training initiatives to enhance team skills and knowledge in project execution Fostered a culture of continuous improvement by implementing feedback mechanisms Championed team collaboration to achieve project goals effectively
- Led coaching initiatives to foster professional development and enhance team performance Cultivated a supportive environment that encouraged continuous learning and growth Championed individual and team success through strategic coaching methodologies
- Developed comprehensive closing strategies aimed at maximizing client acquisition and retention
- Led daily sales meetings to drive team engagement and strategic alignment Oversaw the analysis of sales data to inform decision-making and enhance performance Fostered a culture of accountability and continuous improvement within the sales team
- Led initiatives to optimize vpg strategies, driving improvements in operational efficiency Oversaw project teams to ensure alignment with organizational goals Championed process enhancements that resulted in streamlined workflows
- Analyzed and refined key performance indicators to drive operational efficiency
- Oversaw Spanish line leadership activities to foster collaboration and drive project success
Languages
English
Spanish
Core Dayline Leadership Skills
- Dayline Sales Operations
- Team Training & Coaching
- Closing Strategy
- Daily Sales Meetings
- VPG & KPI Optimization
- Spanish Line Leadership
- Quota Execution
- Marketing & OPC Alignment
Interests
- Church Activities
- Golf
- Baseball
Timeline
Dayline Sales Director
Westgate Resorts
01.2008 - Current
Dayline Sales Director
Westgate Resorts
01.2008 - Current
Bachelor of Business Administration - undefined
Florida Southern College