Track record for quickly scaling revenue and driving sales in the cannabis and tech space. Specifically, a strong history with GrowFlow. I understand the product, the market fit, and future growth opportunities.
Overview
9
9
years of professional experience
Work History
Sales Director
Hoodie Analytics (DataCrossing Llc)
12.2022 - 12.2023
Sold SAAS CPG Software to enterprise accounts, specifically targeting brands across the U.S. Notably acquired Canopy Growth as a client. Reference: CEO Wes
Director of Sales & Communication
3WIN CORP (Certified CCELL Distributor)
01.2020 - 12.2022
Increased ARR from $22M to $44M, as confirmed by reference upon request.
Director of Sales & Commuincation
GrowFlow
03.2017 - 12.2020
Identified and expanded sales territories from Washington to a multi-state SAAS solution, resulting in significant revenue growth prior to Dama purchase.
Contractor
NUWU/ Agrijuana
Las Vegas, NV
01.2016 - 07.2017
GM/Sales revamp to improve profitability- created new brands (including INDO).
Contracted to open NUWU in Las Vegas with the Southern Paiute tribe.
Managed a $2M budget for product procurement in early Nevada rec., establishing manufacturing alliances with companies such as Select for production and distribution under tribal contract.
Sales Director
Artizen Cannabis
12.2014 - 12.2016
Brought to market from $0 - $1.5M MRR, created systems and trained up a team. "She sold our first $13 million" - Bryce Nichter (owner), reference: CFO Dale upon request.
Education
MA - Communication Management
University of Southern California
Leading in Crisis
Harvard University
Cambridge, MA
Bachelor of Arts - Electronic Media and Film, Cinema Studies
Northern Arizona University
Skills
Rapid Revenue Growth
Internal Communications
External Communications & PR
Sales Operations
Sales/ New Market Strategy
Performance Monitoring
HubSpot implementation
Business Development
Database Management
Sales Strategies
Vendor Management
Key account development
Market Penetration
Timeline
Sales Director
Hoodie Analytics (DataCrossing Llc)
12.2022 - 12.2023
Director of Sales & Communication
3WIN CORP (Certified CCELL Distributor)
01.2020 - 12.2022
Director of Sales & Commuincation
GrowFlow
03.2017 - 12.2020
Contractor
NUWU/ Agrijuana
01.2016 - 07.2017
Sales Director
Artizen Cannabis
12.2014 - 12.2016
MA - Communication Management
University of Southern California
Leading in Crisis
Harvard University
Bachelor of Arts - Electronic Media and Film, Cinema Studies