Carly Cooperstein
New York,New York
Summary
Assisted in enhancing client outcomes and efficiency at The Villani Group, leveraging expertise in data analysis and client relationship building. Excelled in media strategy and achieving significant brand awareness. Skilled in research, performance tracking, and communication, consistently delivering results beyond expectations.
Overview
6
6
years of professional experience
Work History
Junior Account Executive
The Villani Group
NYC - Remote
04.2022 - Current
- Own monthly advertising reports using Google Analytics and vendor platforms to provide clients with analyses on how campaigns performed.
- Increased brand awareness by placing ads in major print and digital publications.
- Participated in weekly team meetings to discuss campaigns and strategize improvements for better client outcomes.
- Assisted senior account executives with daily tasks, streamlining processes and improving overall team efficiency.
- Organized meetings between clients and internal teams.
- Create PowerPoint presentations to use in pitches to new clients and promote new opportunities to current clients.
- Research new media opportunities that may be a good fit for clients and aid in the building of media plans.
- Assisting the team in researching media, negotiating rates, building media plans, executing insertion orders, and following up on creative deadlines
Project Manager
Decision Drivers NYC
NYC
09.2019 - 04.2022
- Communicated daily with clients and recruiters to ensure participants meet detailed qualifications for focus groups/IDIs for consumer products, advertising, market research, and concept testing.
- Accommodate clients’ specific needs for in person studies including audio and visual streaming/recording.
- Expanded knowledge on online platforms when the industry pivoted and online focus groups became prevalent.
Media Consultant Intern
The Rise Agency
NJ
05.2018 - 06.2019
- Created social media content for clients across various industries, for Facebook and Instagram pages
- Utilized Facebook Analytics to track engagement and Hopper to schedule social posts.
- Worked remotely throughout my senior year after a successful summer internship.
Education
Bachelor of Arts - Psychology And Marketing
Syracuse University
Syracuse, NY05.2019
Skills
- Written and verbal communication
- Client Relationship Building
- Data Analysis
- Research and analysis
- Performance Tracking
- Social Media Marketing
Timeline
Junior Account Executive
The Villani Group
04.2022 - Current
Project Manager
Decision Drivers NYC
09.2019 - 04.2022
Media Consultant Intern
The Rise Agency
05.2018 - 06.2019
Bachelor of Arts - Psychology And Marketing
Syracuse University