Carmel Deegan

Knowledgeable in all visual merchandising strategies, and current trends to help sell product in the store and support company sales goals. Transparent and consistent in all communication with leadership ensuring brand integrity. Ensure proper understanding of visual merchandising directives, pertaining to all departments in terms of the customer, fashion-relevant styling and be knowledgeable in current trends, to help sell product that is in store today. Provide support to merchandising, signing and implementation of visual merchandising direction at the highest level, with the ability to customize as appropriate to the store. Ensure the successful execution of the in-store lighting program through proper installation, removal and adjustment of lighting, including promotional, general store and visual enhancement lighting. Ensure all visual safety programs and protocols are upheld, including shop and visual space organization.

Recruit, hire, train, develop and motivate the team.

Set and exceed personal and company goals while emphasizing the importance of delivering amazing customer service everyday.

Used fashion knowledge and business skills to create a solid business plan that enables the team to work together to meet department, store, and individual goals.

Built long lasting relationships and created a loyal customer following by actively selling on the floor.

Partner with the merchant team to ensure we have the merchandise for our customers that will love.

Conducted market research to inform designer buyers .

Build executive-facing leadership materials and divisional strategy decks from ideation through final delivery that leadership can walk in and present with confidence.
Lead brand partner storytelling, including pitch decks, distribution proposals, and strategic partnership narratives that make a compelling case for Nordstrom.
Manage shop-in-shop build-out coordination across multiple doors and brand partners, tracking timelines, resolving blockers, and driving projects to go-live.
Own divisional reporting rhythms pulling Looker dashboards, building monthly pivots, and surfacing trends and recommended actions for leadership.
Drive cross-functional alignment across buyers, planners, visual merchandising, and leadership framing tradeoffs and keeping complex workstreams on track.
Translate data and business context into clear, well-supported recommendations. Identify process gaps and proactively build tools, templates, or workflows that improve the division’s operational efficiency.

Knowledgeable in all visual merchandising strategies, and current trends to help sell product in the store and support company sales goals
Transparent and consistent in all communication with leadership ensuring brand integrity
Ensure proper understanding of visual merchandising directives, pertaining to all departments in terms of the customer, fashion-relevant styling and be knowledgeable in current trends, to help sell product that is in store today
Provide support to merchandising, signing and implementation of visual merchandising direction at the highest level, with the ability to customize as appropriate to your store
Ensure the successful execution of the in-store lighting program through proper installation, removal and adjustment of lighting, including promotional, general store and visual enhancement lighting
Ensure all visual safety programs and protocols are upheld, including shop and visual space organization

Developed and executed visual merchandising strategies to enhance product visibility.

Collaborated with marketing teams to ensure alignment of promotional displays and brand messaging.

Analyzed sales data to inform merchandising decisions and optimize product placement.

Trained and mentored team members on best practices for visual standards and display techniques.

Conducted regular store audits to maintain consistent brand presentation across locations.

Implemented seasonal merchandising initiatives, adapting displays based on customer trends and feedback.

Managed inventory levels for visual displays, ensuring timely replenishment of merchandise as needed.

Fostered relationships with vendors to source unique display materials that align with brand identity.