Carmen Arias

The role of the Store Manager is to oversee all aspects of the store business and uphold Shinola's Brand Values to foster an enriched environment for both team members and guests.

• Oversee day-to-day standard of operations to foster efficient and profitable operations.
• Managed KPIs, staffing, and operational efficiency
• Increased store traffic by 25% and sales by 15% YoY, achieving annual sales goals
• Led activation and corporate events driving revenue and customer acquisition
• Lead activation events in-store and offsite; pop-up events, charity shop events and corporate sales events.
• Improved CRM execution and retention strategies
• I am skilled at managing multiple initiatives, tracking KPIs, and adjusting strategies accordingly.
• Led and motivated team members to boost productivity and efficiency. Recruited and hired employees aligned with team needs.
• Created an inspiring work environment and built a committed team focused on customer satisfaction, securing an exceptional luxury brand experience.
• Lead, coach and follow up individual development to empower team members through knowledge, trust and motivation, thus building business competence, securing succession and enhancing the quality of soft skills in the customer meeting
• Evaluated adherence to defined processes and leveraged team members' strengths to identify areas for improvement and elevate professional development.
• Created and monitored team action plans with input from specialists to reach goals.
• Identified improvement needs in the work environment to enhance employee satisfaction and productivity.
• Contribute with operational and functional expertise to the Schedule/Intraday department to ensure an optimal number of co-workers are available to meet the customer at all times, thus maximizing business outcomes

• Demonstrated commitment to continuing education through seminars on new products, services, and trends; performed follow-up appointments to assess progress, adjust treatments, and provide aftercare advice, maintaining strong client relationships.
• Demonstrated expertise in the application of Microblading techniques to enhance brows and facial features.
• Utilized advanced knowledge of different types of pigments and tools to achieve desired results for customers.
• Developed proficiency in creating natural looking brows through careful consideration of client's skin type, color, and shape
• Created individualized treatment plans based on each client's unique needs and preferences.
• Exhibited excellent customer service skills while providing consultations and answering questions regarding treatments and procedures
• Stayed up to date with current regulations related to microblading licensing and safety standards.
• Developed and implemented creative marketing ideas that contributed to business growth.
• Managed inventory of treatment supplies including needles, blades, tweezers, and topical anesthetics.
• Mentored junior technicians on effective tool usage and techniques, ensuring adherence to safety precautions and proper sanitation methods during treatments.

• Managed 8+ stores with 100%+ revenue growth
• Turned underperforming stores into high-performing locations
• Established and implemented departmental policies, goals, objectives, and procedures in collaboration with board members and staff to align operations with organizational vision.
• Led cross-functional projects that improved operational efficiency.
• Utilized data analytics/KPIs techniques to identify areas for improvement.
• Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project.
• Designed and implemented innovative approaches to optimize workflow and streamline procedures, resulting in enhanced customer service satisfaction.

• Opened first store location in West Michigan, establishing brand presence in the region.
• Oversaw day-to-day store operations to foster efficient and profitable operations.
• Monitored store operations to ensure compliance with safety regulations, company policies, and legal requirements.
• Coordinated employee schedules based on availability and adjusted staffing to cover shifts.
• Implemented loss prevention strategies, alleviating shrink.
• Reviewed financial statements and sales reports to assess productivity and applied new sales strategies, contributing to increased store revenue.
• Set the tone for the Customer Experience that would become what we are known for in the area
• Directed marketing efforts for store opening, coordinating in-store performance and cultural integration.
• This included but was not limited to traveling to different locations to educate and train new managers in company operations and culture.

• Achieved revenue increase of more than 100%
• Managed multiple units, achieving consistent revenue increases in home store and ensuring other stores met similar standards through targeted training and management.
• Managed the day-to-day operations of the area sales office including budgeting, forecasting, staffing and training activities
• Led a team of sales professionals to achieve maximum sales profitability, market share and growth in line with company vision and values
• Managed sales team to consistently achieve growth and hit sales targets.
• Exceeded sales goals by training associates, coaching leadership skills, and developing team capabilities, contributing to improved company operations and standards.
• Conducted regular meetings with field personnel to review progress against targets, discuss new products, services and strategies for improving performance
• Built strong relationships with distributors and wholesalers to enhance sales and distribution; trained and mentored sales personnel to maintain high customer service and sales performance.
• Met regularly with sales team to properly communicate goals and other important information.
• Coached junior members of the team on best practices related to closing deals, handling objections from customers
• Implemented effective processes for monitoring key performance indicators such as revenue, margin and customer retention rate
• Performed store visits to assess operations including scheduling compliance, loss prevention, inventory and coaching
• Curated experiences with events such as Vans Warped Tour
• Managed travel arrangements and itineraries for volunteers participating in the Vans Warped Tour.

• Required managing and operating a profitable, organized and successful business in a $700k volume store
• Oversaw daily store operations, ensuring efficiency and profitability.
• Managed inventory by ordering stock, tracking sales trends, and adjusting orders to maintain optimal levels.
• Led and motivated team members to enhance productivity and meet store goals; interviewed and hired employees based on team needs.
• Prepared staff work schedules and assigned specific duties.
• Organized and stocked products to enhance customer shopping experience.

• Managed people, store operations, and store environment to achieve sales and customer satisfaction goals.
• Managed day-to-day operations of a high-volume location.
• Oversee operations and create culture within the brand unique to each location
• Developed associates and nurtured in-store talent to foster a positive culture and enhance team engagement.
• Led and motivated team members to enhance productivity and efficiency in the store.
• Deliver a premium consumer and employee experience and implement/execute global regional programs to drive business
• Managed inventory levels by ordering stock, tracking sales trends, and adjusting orders.
• Oversaw daily revenue and payroll expenses to maintain financial health of the store.
• Created weekly work schedules to meet staffing needs while controlling labor costs.
• Trained staff in proper cash handling procedures including daily deposits, credit card payments, and end-of-day reconciliation of register funds
• Interviewed and hired prospective employees according to team needs.
• Solved problems and conflicts for team members and customers.
• Monitored customer service levels and implemented changes to enhance satisfaction, conducting regular performance reviews to ensure expectations were met.
• Assisted in organizing and opening of store: Unloading trucks of product and placing in store according to visual guidelines, hang marketing, setting up the entire front of house and back of house of store to be equipped with all necessary tools needed to run to standard and conduct interviews and hiring for said new location
• Set sales targets and budgets for team leaders and employees to follow.
• Implemented loss prevention strategies, alleviating shrink.
• Reviewed financial statements, sales reports, and other performance data to measure productivity.
• Monitored store operations to ensure compliance with safety regulations, company policies, and legal requirements
• Manage and train new store managers on daily operations, visual and brand responsibilities in order to be effective

• Collaborated with multiple creditors to pursue payment from unresponsive debtors, enhancing recovery efforts
• Persuaded customers to settle outstanding balances on credit accounts and return merchandise, contributing to improved recovery rates
• Arranged for debt repayment and established repayment schedules, based on customers' financial situations. Advised customers of necessary actions and strategies for debt repayment.
• Skip traced debtors to gather and verify information for locating them.
• Trace delinquent customers to new addresses by inquiring at post offices, telephone companies & credit bureau.
• Researched customer accounts to identify payment issues.
• Located and notified customers of delinquent accounts by mail, telephone, and personal visits to solicit payment.
• Trained new hires in software usage and relationship-building with creditors, supporting successful branch opening
• Responded promptly to customer inquiries regarding their accounts.
• Work with towing to orchestrate a recovery plan