Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Timeline
Generic

Carmen Fronczak

St Louis,MO

Summary

Senior Living Industry Leader | President FV Ventures | Chief Revenue Officer | Board Member | Servant Leader | Speaker | Mentor

Overview

32
32
years of professional experience
1
1
Certification

Work History

President FV Ventures and Chief Revenue Officer

Friendship Village STL
02.2025 - Current
  • Company Overview: Friendship Village Senior Services is a faith-based, not-for-profit senior community devoted to serving seniors and honoring Christ for over 50 years. Over 1,000 seniors call the Sunset Hills and Chesterfield locations their home. Friendship Village Senior Services provides all levels of care, allowing residents to advance across every stage of life with superb quality of care and minimal increases in medical costs. Learn more at http://www.FriendshipVillageSTL.com
  • As President FV Ventures and Chief Revenue Officer, I serve in a strategic role in shaping the company’s future growth by identifying new business opportunities, partnerships, and markets. I am proud to lead the effort to expand our company’s revenue streams through innovative strategies, technology, business opportunities, and collaborations.

Board Chair, Member

TITAN 100
01.2022 - Current
  • Company Overview: The Titan 100 is a national program that recognizes the top 100 CEO's and C-level executives in a region. Representing both the private and public sector, these Titans of Industry demonstrate exceptional leadership, vision, passion, and influence in their field. Learn more at https://www.titan100.biz/

Board Member

Independence Center
01.2021 - Current
  • Company Overview: Independence Center is a community-based rehabilitation program for adults with severe and persistent mental illnesses in the St. Louis area, built on the Clubhouse model of psychosocial rehabilitation. Learn more at https://independencecenter.org/

Board Member, Chair-Elect

LeadingAge Missouri
01.2020 - Current
  • Company Overview: LeadingAge Missouri’s work is dedicated to assisting its members to be the leaders in Missouri in the delivery of innovative, quality long-term health care, housing, and services for older adults. Learn more at https://leadingagemissouri.org/about-us/

Chief Revenue Officer, Chief Strategy Officer & Executive Director

Friendship Village STL
01.2019 - 07.2025
  • I served on our leadership team as Chief Strategy Officer / Chief Revenue Officer, where I led our sales and marketing team for all campuses, supporting products / services, new businesses, and service launches. I also served as Executive Director for our Chesterfield campus.

Vice President of Strategic Initiatives

Friendship Village STL
01.2018 - 01.2019

Director of Sales & Marketing

Friendship Village STL
01.2013 - 01.2018

Senior Sales & Marketing Leader

Apria Healthcare
01.2010 - 01.2013
  • Company Overview: Apria is a leading provider of home medical equipment & clinical support, serving more than 2 million patients annually.
  • In my role as Senior Sales & Marketing Leader, I marketed DME and services through hospitals, surgeons, pulmonologists, internists, and family practice physicians across the St. Louis Market. My role also included responsibilities in Operational and Financial Performance.

Oncology Marketing & Outreach Leader

Mercy
01.2006 - 01.2010
  • Company Overview: One of the 15 largest US health systems, Mercy serves millions annually with nationally recognized care.
  • As the Oncology Marketing & Outreach Leader, I created and executed a marketing plan that launched the hospital’s oncology services into the metro St. Louis marketplace.

Marketing & Sales Leadership Roles

Various
01.1994 - 01.2006

Education

Masters of Science - Health Informatics

Logan University
St. Louis, Mo

RN -

Lutheran School of Nursing
St. Louis, Mo

Bachelor of Business Administration (B.B.A.) -

University of Phoenix

Skills

  • Strategic Leadership
  • Senior Living Communities
  • Customer Satisfaction
  • Employee Satisfaction
  • Business Strategy

Websites

Affiliations

  • Independence Center
  • Executive Committee member
  • Chair, Community Connections
  • TITAN CEO
  • LeadingAge Missouri
  • MS Society

Certification

  • Licensed Nursing Home Administrator
  • Missouri Department of Health and Senior Services
  • Registered Nurse
  • State of Missouri

Timeline

President FV Ventures and Chief Revenue Officer

Friendship Village STL
02.2025 - Current

Board Chair, Member

TITAN 100
01.2022 - Current

Board Member

Independence Center
01.2021 - Current

Board Member, Chair-Elect

LeadingAge Missouri
01.2020 - Current

Chief Revenue Officer, Chief Strategy Officer & Executive Director

Friendship Village STL
01.2019 - 07.2025

Vice President of Strategic Initiatives

Friendship Village STL
01.2018 - 01.2019

Director of Sales & Marketing

Friendship Village STL
01.2013 - 01.2018

Senior Sales & Marketing Leader

Apria Healthcare
01.2010 - 01.2013

Oncology Marketing & Outreach Leader

Mercy
01.2006 - 01.2010

Marketing & Sales Leadership Roles

Various
01.1994 - 01.2006

Masters of Science - Health Informatics

Logan University

RN -

Lutheran School of Nursing

Bachelor of Business Administration (B.B.A.) -

University of Phoenix

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