Carmen McCrackin
Digital Communications Manager
Orlando,FL
Summary
Creative Copywriter with an eye for detail and passion for crafting stories. Skilled in utilizing new techniques and keeping up with latest trends in writing.
Overview
2
2
years of professional experience
Work History
Digital Communications Manager
Clean the World Global
06.2023 - Current
- Led the production of four monthly newsletters, ensuring timely delivery to over 20,000 recipients with a combined open rate exceeding 60%.
- Coordinated email creation, execution, analysis, and reporting for Clean the World Global’s three brands: CTW Events, The WASH Foundation, and Clean the World, resulting in a 15% increase in open rates.
- Created and implemented a comprehensive tone of voice guide for CTW Events, The WASH Foundation, and Clean the World.
- Developed persuasive copy and content for websites, social media posts, blog posts, press releases, and other marketing materials.
- Ensured brand consistency by meticulously reviewing all marketing materials for grammar, tone of voice, and alignment with company guidelines.
- Wrote and revised written content across 3 websites, producing an average of 6 SEO-optimized articles per week.
- Collaborated with cross-functional teams to execute integrated marketing campaigns for product launches and promotions.
Editor, Content Writer, and Media Coordinator
Recovery Worldwide
12.2021 - 05.2023
- Planned, coordinated, and revised written content across 4 websites, producing an average of 5 SEO-optimized articles per week.
- Coordinated and scheduled media interviews for Addiction Center’s medical content director.
- Conducted interviews of people in recovery from substance abuse for feature assignments, displaying strong communication skills and empathy toward interviewees.
- Created and produced a monthly newsletter, ensuring timely delivery to over 1,000 monthly subscribers.
- Established strong relationships with freelance contributors, expanding the pool of talent available for future projects.
- Evaluated article submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
Education
Bachelor of Arts - Journalism
Auburn University
Auburn, AL05.2020
Skills
WordPress
Adobe Premiere Pro
HubSpot
AP Style
Copywriting
Research
SEO Strategies
Content Development
Timeline
Digital Communications Manager
Clean the World Global
06.2023 - Current
Editor, Content Writer, and Media Coordinator
Recovery Worldwide
12.2021 - 05.2023
Bachelor of Arts - Journalism
Auburn University