Carmen Serrano
Fullerton,CA
Summary
Early-career marketing professional with experience in lead generation, customer relationship management, and social media support. Skilled in guiding prospects, building engagement, and helping drive brand growth.
Overview
1
1
year of professional experience
Work History
Sales and Marketing Manager
Neaumix Fit
Brea, California
09.2026 - Current
- Led sales and marketing initiatives for Neaumix Fit wellness products.
- Developed promotional campaigns for fitness customers and retail partners, enhancing market reach.
- Directed branding, sales enablement, and PR planning for successful marketing rollout.
- Integrated communication campaigns to increase brand awareness and generate new customer pipeline.
- Analyzed competitor activity and market trends to inform campaign strategy.
- Performed market research to identify customer needs and preferences.
- Developed social media posts to promote brand messaging and connect with customers. for Facebook and Twitter to increase brand visibility.
Sales and Marketing Associate
HOTWORX
Huntington Beach, California
09.2025 - Current
- Facilitated membership conversations with prospective studio guests, enhancing lead conversion rates.
- Coordinated studio tours for new leads, ensuring seamless appointment flow and positive first impressions.
- Executed inquiry follow-up via phone, email, and text, effectively keeping prospects engaged throughout the decision-making process.
- Directed social media content and member engagement efforts to support studio visibility.
- Answered questions about infrared workouts, pricing, and studio policies.
Education
Bachelor of Arts - Business - Marketing
California State University, Fullerton
Fullerton, CA05-2027
Skills
- Promotional campaigns
- Market research
- Brand strategy
- Lead generation
- Sales support
- Social media marketing
- Customer relationship management
- Collaborates well with others
- Effective communicator
Affiliations
- Gamma Phi Beta Organization
Timeline
Sales and Marketing Manager
Neaumix Fit
09.2026 - Current
Sales and Marketing Associate
HOTWORX
09.2025 - Current
Bachelor of Arts - Business - Marketing
California State University, Fullerton