Carol Horton

• Implemented key initiatives and activities aligned with brand strategy and brand advocacy including partnership with Buffalo Bills.
• Created and deployed successful strategies underpinning significant growth in social media marketing and community awareness often via events including the Buffalo Marathon.
• Collaborated with physicians, hospital staff, patient advocates and senior leadership to market services and key differentiators to Western NY community.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets (and savings) via cause marketing.

Lead and build team in raising, stewarding and disbursing monies from $47 million fund to support largest healthcare provider in Western New York. Reporting directly to President and CEO of healthcare system and under advisement of community-based Board of Directors, seek funds via major gifts, bequests, grants, annual campaigns and events. Increased event revenues 20% YOY and established first employee annual campaign in 10 years.

Directed 40-person team focused on branding, product development, custom publications, community relations and sponsorships, graphic design and customer service.Championed workplace culture change initiative to increase employee engagement, effectiveness, retention and recruitment.

Responsible for branding, content marketing, subscription sales and supporting advertising department with market analytics and creative executions.Served as client solutions manager and custom publications manager. Received Gannett Innovator of the Year Award, 2009.

Held various on and off-air positions in local media for over 20 years. Developed nightly TV newscast on local ABC affiliate highlighting stories from Virginian-Pilot newspaper and website. News and weather anchor/producer/reporter for various TV and Radio stations.