Michael Lawler
Farmers Branch,TX
Summary
Dynamic Sales Associate Manager with a proven track record at Discount Tire, excelling in customer engagement and Salesforce proficiency. Spearheaded initiatives that significantly enhanced sales team performance and customer satisfaction. Renowned for strategic planning and empowering teams, achieving top-tier sales results and fostering robust client relationships. Expert in sales strategy development and performance management, driving business growth and operational excellence.
Overview
8
8
years of professional experience
Work History
Sales Associate Manager
Discount Tire
Dallas, TX
07.2016 - Current
- Managed a team of sales associates, providing guidance and support to improve overall performance.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Organized product displays to attract potential buyers and increase sales conversions.
- Enhanced store presentation by optimizing store layout, visual merchandising, and promotional materials.
- Conducted performance reviews, handle employee matters relating to job performance, grievances, promotions, transfers and terminations.
- Developed client rapport for better customer satisfaction and repeat business.
- Maintained accurate records of all transactions, inventory movements, customer interactions allowing for data-driven decision-making and improved operational efficiency.
- Motivated and led sales team to achieve performance targets for initial prospect interaction, scheduling, engagement during sales process and closing.
- Cultivated a positive work environment that fostered teamwork and motivated employees to excel in their roles.
- Increased sales revenue by implementing effective sales strategies and building strong customer relationships.
- Built long-lasting relationships with key clients leading to an increase in referral business from satisfied customers.
- Collaborated with sales leadership to drive prospecting and enhance engagement through sales promotions.
- Streamlined inventory management processes, reducing overhead costs and improving product availability.
- Recruited and hired new sales staff by coordinating advertisement of open positions and conducting interviews.
- Consistently ranked among the top-performing store locations due to exceptional staff management and sales performance.
- Trained personnel on policies, procedures and communications for in-person and telephone etiquette.
- Improved employee retention rates by implementing effective hiring practices, ongoing coaching, and recognition programs.
- Led staff meetings to discuss customer service and sales goals, operational problems or procedural changes.
- Conducted regular performance reviews of staff members, identifying areas for improvement and creating actionable development plans accordingly.
- Created and implemented sales performance reporting tactics using Salesforce and Tableau.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
Education
Bachelor Of Applied Science - Food And Nutrition
Texas Tech University Health Sciences Center
Lubbock, TX05.2019
Skills
- Customer Engagement
- Meeting Management
- Salesforce proficiency
- Negotiation expertise
- Sales Team Leadership
- Recruitment
- Sales Presentations
- Performance Reviews
- Cross-selling strategies
- Sales performance reporting
- Sales training procedures
- Analytical problem solver
- Product Knowledge
- Empowers high-performing sales teams
- Rapport and relationship building
- Verbal and written communication
- Sales team training
- Strategic Planning
- KPI Tracking
- Staff Management
- Business development and planning
- Goal Setting
- Sales processes
- Continuous improvements
- Sales strategy development
- Sales Reporting
- Sales Planning
- Sales Tracking
- Performance Management
- Operations
- Decisive
- Team Oversight
- New Business Development
- Brand-building strategies
- Risk Mitigation
- Promotional sales events
- Business Planning
- Marketing strategy
- Market intelligence
- Systems and software expertise
Timeline
Sales Associate Manager
Discount Tire
07.2016 - Current
Bachelor Of Applied Science - Food And Nutrition
Texas Tech University Health Sciences Center