Carol Ulak
North Dighton,MA
Summary
Accomplished Marketing Director at The Arbors, adept in operations management and effective communication, I spearheaded campaigns that significantly boosted brand awareness and optimized ROI. Leveraging skills in customer service and relationship building, I consistently exceeded sales targets and fostered strong industry connections, showcasing a proven track record of strategic leadership and client satisfaction.
Overview
17
17
years of professional experience
Work History
Sales and Operations Manager
CME Credit Union
11.2022 - Current
- Polished customer service skills
- Strategic planning
- Payroll
- Billing
- Appointment setting
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Marketing Director
The Arbors
06.2022 - 11.2022
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget for maximium ROI.
- Built strong relationships with industry professionals and influencers.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Billing and contract execution for clients
- Organized meetings for TEAM and outside vendors
Marketing Director
All American Assisted Living
11.2021 - 06.2022
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget for maximium ROI.
- Billing and contract execution with clients
- Organized internal and external events/meetings
Manager
Centreville Bank
09.2020 - 11.2021
- Maintained professional, organized, and safe environment for employees and patrons.
- Maximized performance by monitoring daily activities and mentoring team members.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Developed and maintained relationships with customers and suppliers through account development.
- Cross-trained existing employees to maximize team agility and performance.
- Accomplished multiple tasks within established timeframes.
- Improved marketing to attract new customers and promote business.
- Controlled costs to keep business operating within budget and increase profits.
- Improved safety procedures to create safe working conditions for workers.
- Managed and motivated employees to be productive and engaged in work.
Sales, Experience, and Training Manager
People's Credit Union
01.2016 - 12.2019
- Communicated all learning and performance objectives, schedules, and training assessments to upper management.
- Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
- Trained new hires to perform cross-training exercises with experienced workers.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Organized and edited training manuals, multimedia visual aids, and other educational materials.
- Collaborated with other departments to align training programs with organizational goals and objectives
- Vendor Management
- Payroll Processing
- Collaborated with other departments to align training programs with organizational goals and objectives.
Manager of Operations
Webster
01.2008 - 01.2016
- Partnered with vendors and suppliers to effectively manage and budget.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Increased profit by streamlining operations.
- Analyzed and reported on key performance metrics to senior management.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Payroll
- Organized meeting for updates
Education
Business
BCC
Fall River MAHigh School Diploma -
Dighton Rehoboth Regional High School
North Dighton, MA06-1983
Skills
- Pipeline Management
- Staff Training
- Account Acquisition
- Operations Management
- Customer Service
- Account Management
- Customer Billing
- Contract Management
- Bid Request Management
- Relationship Building
- Document Management
- Client Relationship Management
- Effective Communication
- Customer Complaint Resolution
- Time Management
Timeline
Sales and Operations Manager
CME Credit Union
11.2022 - Current
Marketing Director
The Arbors
06.2022 - 11.2022
Marketing Director
All American Assisted Living
11.2021 - 06.2022
Manager
Centreville Bank
09.2020 - 11.2021
Sales, Experience, and Training Manager
People's Credit Union
01.2016 - 12.2019
Manager of Operations
Webster
01.2008 - 01.2016
Business
BCC
High School Diploma -
Dighton Rehoboth Regional High School
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