Carolina Calvo
Woburn,MA
Summary
Experienced with creating and managing impactful marketing campaigns. Utilizes strategic planning and analytical skills to drive successful outcomes. Track record of fostering team collaboration and achieving targeted goals.
Overview
18
18
years of professional experience
Work History
Expert Consultant
Oracle
10.2021 - 10.2024
- Designed and executed client campaign strategies, ensuring alignment with business goals and SaaS platform features, resulting in a 20% increase in ROI for key accounts.
- Optimized platform configurations, enhancing customer engagement metrics by 15% and accelerating adoption rates.
- Delivered comprehensive training on product suites and multi-channel integrations to internal teams and clients.
- Elevated team performance & client capabilities by delivering comprehensive training on product suites & multi-channel integrations, improving product adaptation by 50%.
- Established strong relationships with clients, ensuring clear communication and understanding of project objectives.
Lead Business Systems Analyst
Epsilon
03.2020 - 10.2021
- Managed and mentored a team of five analysts, increasing productivity by 30% through process optimization.
- Led problem-solving initiatives, addressing business and technical challenges to improve operational efficiency.
- Developed training programs to enhance user proficiency with platform capabilities, improving productivity by 10% through streamlined workflows and automation.
- Oversee task queues and allocate resources across teams and client accounts to ensure efficient resource utilization.
Senior Business Systems Analyst
Epsilon
08.2017 - 02.2020
- Directed the end-to-end execution of marketing campaigns, increasing campaign effectiveness by 15%.
- Leveraged advanced analytics to refine targeting strategies and boost customer acquisition.
- Interpreted project needs and developed detailed functional documentation for implementation.
- Trained and mentored junior team members on production best practices, improving team efficiency and consistency.
Business Systems Analyst II
Epsilon
07.2014 - 08.2017
- Led development of platform solutions, increasing efficiency by 40% through workflow automation.
- Partnered with Sales and Client Services to deliver solutions on time, boosting client satisfaction by 15%.
- Created onboarding and training programs to accelerate new hire and vendor ramp-up.
- Built dynamic HTML email templates, cutting campaign production time by 30%.
Senior Campaign Specialist
eBay Enterprise Marketing Solutions (formerly e-Dialog)
01.2012 - 07.2014
- Managed client relationships by developing production schedules and delivering weekly performance reports to ensure transparency and alignment.
- Conducted quality assurance and resolved technical issues to maintain high standards of campaign execution.
- Collaborated with the design team to create engaging visual assets aligned with client branding and campaign goals.
- Utilized Adobe software, HTML, and a proprietary CMS daily to build and manage digital content.
Senior Video Production Manager
Informa TechTarget
01.2007 - 01.2012
- Administered webcasts, podcasts, and virtual trade shows, which included addressing live audiences of up to five thousand and responding to user questions.
- Team lead overseeing expert vendor content on SearchSecurity.com and SearchNetworking.com.
- Collaborated directly with clients to collect all media assets required to deploy interactive products.
- Performed all design and technical pre-production work.
Education
Bachelor of Science - Interactive Media Design
The New England Institute of Art
Brookline, MA08.2006
Associate of Arts and Sciences - Visual Communications
Gibbs College
Boston, MA02.2004
Skills
- Campaign management proficiency
- Data analysis and performance metrics
- Team leadership skills
- Flexible approach to challenges
- Client relationship management
- Workforce development
- Troubleshooting expertise
- Vendor management
- Thorough review of documentation
- Oracle Responsys expertise
- Epsilon PeopleCloud expertise
- Proficient in Zeta messaging
- Web development using HTML
- FreeMarker template development
- Business requirements analysis
- Workforce development initiatives
Languages
Spanish
Full Professional
English
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Expert Consultant
Oracle
10.2021 - 10.2024
Lead Business Systems Analyst
Epsilon
03.2020 - 10.2021
Senior Business Systems Analyst
Epsilon
08.2017 - 02.2020
Business Systems Analyst II
Epsilon
07.2014 - 08.2017
Senior Campaign Specialist
eBay Enterprise Marketing Solutions (formerly e-Dialog)
01.2012 - 07.2014
Senior Video Production Manager
Informa TechTarget
01.2007 - 01.2012
Associate of Arts and Sciences - Visual Communications
Gibbs College
Bachelor of Science - Interactive Media Design
The New England Institute of Art
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