CAROLINE B. DAVIS
George West,TX
Summary
Marketing and Public Relations Professional experienced in higher education communications and media relations. Achieved revenue goals through strategic storytelling and brand management, complemented by consultative sales and client development. Focused on delivering tailored solutions that leverage interpersonal skills and problem-solving expertise.
Overview
5
5
years of professional experience
Work History
Interim Director of Marketing & Public Relations
Coastal Bend College
08.2026 - Current
- Provides strategic leadership for collegewide marketing, public relations, brand management, and internal and external communications across four campus locations.
- Advised college leadership on public messaging, media relations, and communications to align with organizational priorities.
- Oversaw press releases, executive communications, and digital content to enhance brand visibility and engagement.
- Advises college leadership on public messaging, media relations, institutional announcements, and communications supporting organizational priorities.
- Guided event promotion and media outreach to support enrollment growth and community engagement initiatives.
Strategic Communications Specialist
Coastal Bend College
02.2026 - 08.2026
- Crafted strategic storytelling content that showcased student success, workforce programs, and institutional achievements across four campus locations.
- Created press releases, feature stories, executive messaging, board and community talking points, and promotional campaigns that advanced institutional initiatives.
- Managed website content updates, SEO-focused landing pages, and digital communications projects.
- Designed marketing materials that adhered to institutional branding standards across print, social media, and web platforms.
- Coordinated event coverage, photography, media support, and community engagement communications.
Public Relations & Marketing Consultant
Dobie West Performing Arts Theatre
08.2025 - 03.2026
- Led marketing and promotional strategy for theatre productions, concerts, and community events, enhancing audience reach and engagement.
- Managed event logistics, sponsorship outreach, and community partnership initiatives to ensure seamless execution and maximize attendee satisfaction.
- Developed digital campaigns and social media promotions, creating press materials and branded content to elevate event visibility and drive attendance.
Licensed Real Estate Sales Agent / Customer Relations Coordinator
Texas Ranch Brokerage
01.2023 - 03.2026
- Built relationships with prospective buyers and sellers, identified client needs, coordinated property showings, and followed up throughout sales process to enhance client satisfaction.
- Developed targeted property advertising strategies and marketing materials to increase buyer interest and support sales activity.
- Maintained responsive communication among buyers, sellers, and internal teams to ensure clarity and efficiency throughout complex transactions.
Advertising Account Executive
SRG Services, Inc.
04.2022 - 11.2022
- Consistently exceeded a $10,000 monthly advertising sales quota and achieved a peak month exceeding $25,000, reaching the commission cap.
- Prospected local businesses and service providers, developed new business through strategic outreach and maintained an active sales pipeline.
- Assessed client goals and budgets using a consultative approach, recommended targeted advertising placements, and managed proposals, contracts, campaigns, and long-term accounts.
Marketing Apprentice
Fidelis Creative Agency
01.2022 - 04.2022
- Created engaging social media content to enhance brand visibility and supported internal marketing initiatives.
- Maintained event calendars and organized CRM records while assisting with campaign coordination and preparation to streamline marketing efforts.
- Led creative production support across briefs, revisions, and final asset delivery.
- Coordinated project schedules, ensuring timely handoffs between design, copy, and client teams.
- Reviewed deliverables for brand consistency, accuracy, and alignment with campaign objectives.
Education
Bachelor of Arts - Communication, Minor in Psychology
Texas A&M University
College Station, Texas12-2021
Skills
- Marketing and brand strategy
- Sales and client development expertise
- Crisis communication expertise
- Campaign management and CRM proficiency
- Networking
- Digital marketing
- Strategic planning
- Event logistics
- Project planning
Timeline
Interim Director of Marketing & Public Relations
Coastal Bend College
08.2026 - Current
Strategic Communications Specialist
Coastal Bend College
02.2026 - 08.2026
Public Relations & Marketing Consultant
Dobie West Performing Arts Theatre
08.2025 - 03.2026
Licensed Real Estate Sales Agent / Customer Relations Coordinator
Texas Ranch Brokerage
01.2023 - 03.2026
Advertising Account Executive
SRG Services, Inc.
04.2022 - 11.2022
Marketing Apprentice
Fidelis Creative Agency
01.2022 - 04.2022
Bachelor of Arts - Communication, Minor in Psychology
Texas A&M University