Caroline Chase
27 Francis St, Trumbull,CT
Overview
4
4
years of professional experience
Work History
Communications Coordinator
St. Joseph High School
08.2023 - Current
- Led content creation initiatives aligned with the school’s theme, developing engaging digital and print materials that effectively reflected the brand identity.
- Captured and produced high-quality photo and video content highlighting student life, faculty engagement, and community events—contributing to a 157.8% increase in content interactions.
- Managed the school’s website using Finalsite, regularly updating the homepage and event pages, creating landing pages, and making data-driven content adjustments—resulting in a 186.7% increase in new users.
- Designed and executed recruitment campaigns across digital and print platforms, including Facebook Ads and direct mail postcards targeting prospective families.
- Trained in and utilized platforms such as Finalsite, Constant Contact, Google Analytics, Filmora, and SmugMug to enhance communication efficiency and outreach effectiveness
Marketing Coordinator
Richard L. Hoffman & Associates
11.2022 - 07.2023
- Ideated, created, and implemented marketing campaigns for Hoffman’s social media account.
- Helped develop Hoffman’s online presence by creating a website using Squarespace, that highlighted Hoffman’s unique value proposition, also updated website as needed
- Used InDesign to help redesign Hoffman’s marketing materials and proposals
- Helped convince Hoffman’s clients staff and departments of the ease of their move through clear, succinct messages shared with quality design
Communications Internship
LeadingAge PA
06.2021 - 08.2021
- Created and implemented a weekly social media marketing plan
- Wrote, developed, and strategized social media content
- Tracked and analyzed analytics to gain insight on traffic, demographics, and effectiveness; used this information to suggest strategies on how to improve future campaigns
- Wrote press releases, newsletters, and articles about LeadingAge PA members
Skills
- Computer: Adobe Creative Cloud, Business Suite, Constant Contact, Canva, Filmora, Google Analytics, Finalsite, Mailchimp, Hootsuite
- Social Media: Facebook, Instagram, Twitter, LinkedIn, TikTok
Education
Bachelor of Arts in Strategic Communications Graduation: May 2022
Susquehanna University, Selinsgrove, PA
Emphasis: Advertising and marketing | GPA: 3.214
Susquehanna University Dean's List: May 2018 – May 2022
Leadership
Junior Varsity Lacrosse Coach: St. Joseph High School
March 2024- Present
- Provide mentorship and leadership to student-athletes, promoting confidence, discipline, and accountability
- Plan and execute structured practices that emphasize skill-building, strategic thinking, and teamwork
- Foster a positive and inclusive team culture focused on character development and mutual respect
- Manage game-day logistics, player rotations, and in-game decision-making under pressure
NCAA DIII Athletics
Susquehanna University Women's Lacrosse
August 2018- May 2022
- Voted team captain by teammates and coaches’ senior year
- Spent 20+ hours per week training, studying playbooks, and traveling for games while maintaining a full course load
- Developed concentration, strong work ethic and perseverance to meet both personal and team goal
Timeline
Communications Coordinator
St. Joseph High School
08.2023 - Current
Marketing Coordinator
Richard L. Hoffman & Associates
11.2022 - 07.2023
Communications Internship
LeadingAge PA
06.2021 - 08.2021
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