Caroline Murre
Los Angeles,CA
Summary
Results-driven demand and merchandise planning professional with extensive experience in developing and executing demand plans for global product launches. Proven track record in driving consensus among cross-functional teams, optimizing inventory management, and enhancing sales performance through effective allocation strategies. Recognized senior demand planning manager with a history of leading impactful S&OP meetings and facilitating stakeholder consensus.
Overview
11
11
years of professional experience
Work History
Senior Demand Planning Manager
Rhode Skin
Los Angeles, CA
02.2025 - Current
- Developed tops-down, bottoms-up demand plan for Sephora US, Canada, UK & Mecca global launch for core and NPI SKUs; led post-launch reforecast to address record-breaking launch sales
- Led monthly S&OP meetings to review annual demand and supply plan with C-suite, ensuring alignment on strategic objectives
- Designed allocation tools and templates to optimize inventory across three distribution centers and five sales channels, enhancing inventory management
- Facilitated consensus meetings with key stakeholders (retail, finance, marketing) to align priorities and streamline S&OP process
- Managed one direct report, providing guidance and support to enhance analytical capabilities
Senior Demand Planning Manager
Vegamour
Los Angeles, CA
02.2023 - 01.2025
- Led monthly S&OP meetings to present 12-month rolling financial and unit forecasts, providing insights to C-Suite executives
- Collaborated with finance team to align financial forecasts with bottoms-up demand plans, improving forecast reliability
- Developed forecasting templates for e-commerce, Amazon, and wholesale that enhanced accuracy and alignment across channels
Merchandising and Planning Manager
MVMT
Los Angeles, CA
04.2021 - 01.2023
- Analyzed and recommended optimal merchandise assortment plans for all sales channels: e-commerce, wholesale, and 3rd party e-commerce, enhancing sales performance.
- Analyzed inventory productivity and recommended adjustments, including multi-channel markdown strategies and exit plans for discontinued and dead stock, improving inventory turnover.
- Analyzed SKU productivity to advise on optimal SKU counts per season, aligning inventory with market demand.
- Created strategic reports to manage product lifecycle strategy by collection, collaborating with marketing and product development teams.
- Led monthly S&OP meetings to present updated forecasts and open-to-buy to management, facilitating informed decision-making.
- Managed one direct report, overseeing task completion and fostering performance improvement.
Senior Planner
MVMT
Los Angeles, CA
04.2019 - 04.2021
- Led wholesale and e-commerce monthly forecast for entire assortment over a rolling nine-to-18-month period in SAP, ensuring alignment across replenishment, new, discontinued, and placeholder products
- Coordinated with global teams in Hong Kong to align purchasing plans, strengthening collaboration across functions to ensure cohesive inventory management.
- Directed product life cycle management process, enhancing communication for inventory planning and procurement, resulting in streamlined operations.
Planner/Forecaster
K. Bell Socks
Los Angeles, CA
11.2016 - 04.2019
- Created and maintained seasonal replenishment forecasts and buys for 1,200 SKU wholesale business across three brands, supporting $12 million annual revenue
- Led hindsight meetings and category recaps, advising on SKU counts to enhance inventory management effectiveness.
- Developed seasonal product plans aligned with market trends and consumer preferences, driving strategic product assortment.
- Collaborated with design teams to create innovative sock collections for various demographics.
- Analyzed sales data to adjust inventory levels, ensuring optimal product availability for demand fulfillment.
Allocation Analyst
Skechers
Manhattan Beach, CA
12.2014 - 12.2016
- Analyzed inventory levels to optimize product allocation, improving availability across retail locations.
- Collaborated with cross-functional teams to forecast demand, refining allocation strategies for better responsiveness.
- Utilized data analytics tools to track sales trends and inform allocation strategies.
- Allocated orders accurately and on time, aligning with customer parameters to enhance satisfaction.
Education
Public Policy -
University of California, Los Angeles
Skills
- SAP, NetSuite, Looker, BI, Google Analytics, Advanced Excel, Shopify
Timeline
Senior Demand Planning Manager
Rhode Skin
02.2025 - Current
Senior Demand Planning Manager
Vegamour
02.2023 - 01.2025
Merchandising and Planning Manager
MVMT
04.2021 - 01.2023
Senior Planner
MVMT
04.2019 - 04.2021
Planner/Forecaster
K. Bell Socks
11.2016 - 04.2019
Allocation Analyst
Skechers
12.2014 - 12.2016
Public Policy -
University of California, Los Angeles